Resources Archive - Page 51 of 56 - Keegan & Donato

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Decisive

(914) 967-9421

(914) 967-9421

About
Services
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Contact
Schedule a Call

About
Services
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Contact
Schedule a Call

Trade Dress Survey

Trade dress infringement is often measured with consumer survey research. [...]

By isoosi|2025-02-12T03:23:21+00:00May 26, 2016|

Tarnishment Survey

When your case involves trademark tarnishment, a consumer research survey [...]

By isoosi|2025-02-12T03:23:21+00:00May 24, 2016|

Surveys in Trademark Litigation

Keegan & Donato Consulting is a specialty research consultancy and [...]

By isoosi|2025-02-12T03:23:21+00:00May 22, 2016|

Survey Research

The research experts at Keegan & Donato Consulting can help you [...]

By isoosi|2025-02-12T03:23:21+00:00May 18, 2016|

Survey Rebuttals

Consumer research studies are complex. When faced with questionable survey [...]

By isoosi|2025-02-12T03:23:21+00:00May 16, 2016|

Secondary Meaning Surveys

Conducting consumer research surveys is a common approach toward proving [...]

By isoosi|2025-02-12T03:23:21+00:00May 12, 2016|

Litigation Surveys as Evidence

When the circumstances of your case call for litigation surveys, [...]

By isoosi|2025-02-12T03:23:21+00:00May 9, 2016|

Litigation Consulting

Keegan & Donato Consulting is a leading firm in the [...]

By isoosi|2025-02-12T03:23:21+00:00May 7, 2016|

Likelihood of Confusion in Trademark Law

Likelihood of confusion is a legal standard in trademark law [...]

By isoosi|2025-02-12T03:23:21+00:00May 3, 2016|

Trademark Survey Companies – New Jersey

Companies such as Keegan & Donato Consulting are experts in [...]

By isoosi|2025-02-12T03:23:21+00:00April 29, 2016|

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