Mark Keegan
Seasoned testifying expert with over 25 years of experience. Regularly testifies on likelihood of confusion, secondary meaning, false advertising, and related issues.
WeLoveSurveys
We provide attorneys with independent and reliable B2B and consumer survey research solutions
Likelihood of Confusion | Secondary Meaning | Lanham Act | False Advertising
Services
Survey Intelligence
$23.8MTrade Dress Victory
Keegan survey evidence cited in Van Leeuwen v. Rebel Creamery
Mark Keegan testified about his survey results measuring likelihood of confusion among relevant consumers. The court ruled in Van Leeuwen’s favor.
Methodology
Cutting Edge Research
A strong methodological foundation is the key to effective consumer surveys for litigation. Here is what we build on.
The right respondents
- Balanced, representative panels
- Ability to target specific populations
- Advanced screening capabilities
- Advanced quota building
The right questions
- Hundreds of question types and formats
- Customizable skip and display logic
- Advanced rotation and randomization
Stimuli and results
- Audio, video and image capabilities
- Graphic design capabilities
- Real-time results
Experience
Meet the team
Tony Donato
Consulting on complex litigation matters since 2004, with extensive experience in research, strategy, survey design, data analysis, and case management.
Qualifications
- 40 years of combined experience conducting and critiquing consumer survey research
- Regularly design, conduct, and testify on consumer surveys
- Engaged by leading IP litigators across the country
In the News
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Rates & Fees
Survey Cost
How much will a survey cost?
We tailor our consumer research studies to meet the specific needs of each case.
Contact
Let’s Talk
Keegan & Donato Consulting, LLC
31 Purchase Street
Rye, New York 10580
(914) 967-9421
info@keegandonato.com
Keegan & Donato Consulting provides a nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board, and other specialty venues. Our offices are in Rye, New York, just north of Manhattan.
Contact Mark & Tony