Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures that the most appropriate method is selected for your case.
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.
Mark Keegan brings a wide breadth of experience to Keegan & Donato Consulting, having spent over a decade formulating case strategies in complex litigation.
Since 2004, Tony Donato has consulted on complex litigation, offering expertise in research, strategy, survey design, data analysis, and case management.
Mr. Donato has a strong analytical background which he developed in his prior employment as a member of the research team at Harvard Medical School’s Division on Addictions.
