We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.×
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures that the most appropriate method is selected for your case.×
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.×
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.×
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.×
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.×
Our surveys can provide a thorough information on how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.×
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.×
Mark Keegan brings a wide breadth of experience to Keegan & Donato Consulting, having spent over a decade formulating case strategies in complex litigation. As a founding partner of Keegan & Company LLC, Mr. Keegan has actively consulted on a variety of litigation issues ranging from marketing and international business to consumer research for Lanham Act claims.
Tony Donato has served as a consultant in complex litigation matters since 2004. Mr. Donato has consulted on a wide variety of marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, business damages, consumer surveys, business ethics, and other issues.
Most consumer surveys will cost between $30,000 and $80,000 and take between two to eight weeks to complete. The most typical cost is $55,000, taking about four weeks to complete.
Our cutting edge industry tools and broad experience allow us to offer consulting services within a wide range of budgets. Whether you are looking for a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly and within financial expectations.
We work on a time billed or fixed cost project basis depending on the specifications of the assignment. Upon discussing your needs and our capabilities with you, we will send you an engagement agreement that specifies our rates and retainer requirements.
Keegan & Donato Consulting provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board, and other specialty venues.
Our offices are located in beautiful Rye, New York, just north of Manhattan.
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