Scientific Consumer Surveys for Trademark Litigation: Understanding and Addressing Likelihood of Confusion Across Industries
Likelihood of confusion is the most common trademark litigation issue that clients contact us about. We have conducted and critiqued hundreds of likelihood of confusion studies across industries ranging from designer apparel to high-end audio products.
A likelihood of confusion survey survey provides scientific, empirical data to determine whether consumers perceive brands as related or sharing a common source. This consumer insight forms the foundation of a likelihood of confusion analysis, supporting attorneys with robust evidence for trademark litigation.

