In addition to designing and executing our own consumer survey research, we are often engaged to critique survey work submitted by opposing experts. In this capacity we have reviewed and rebutted hundreds of consumer research studies conducted in the context of litigation.
Having a qualified survey expert review and respond to the opposing expert’s survey work is a critical component of an effective rebuttal strategy. Whereas a research study can appear convincing and well-executed to an untrained eye, an experienced survey expert will identify weaknesses – both large and small – that may not be apparent to the casual observer. Indeed, no study is perfect, and an experienced survey expert will be able to provide guidance as to the critical weaknesses of the study that you are facing in your case.
In addition to rebutting the expert’s report itself, we are also engaged to provide guidance on how to approach the opposing expert’s deposition. In this capacity, we have provided our clients with counsel on specific study-related issues to address with the expert as well as more general areas of questioning regarding survey research.
Are you facing tough survey evidence from a top name in the field? Call us to see how we can help.