A common question that we encounter is “How much will a survey cost?” The short answer to this question is “It depends.” Our consumer research studies are custom-designed to suit the needs of each individual case. Often this involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case. These and other variables impact the time required and level of difficulty of executing a study, and therefore, the study’s overall cost.
That said, most of our consumer studies cost between $15,000 and $55,000 to complete, with $35,000 being the most typical cost. We work on a fixed rate or hourly basis depending on the needs of our client, and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs prior to engagement, and our fees are clearly outlined in our engagement agreement. We pride ourselves on providing survey research quickly, reliably, and within financial expectations.
Think survey research is out of budget and out of reach? Call us and find out how we can work within your budget to get you the survey results that you need.