At Keegan & Donato Consulting, we provide independent, reliable consumer survey research tailored to attorneys and their clients.

Based in Rye, New York, we specialize in designing and executing methodologically sound consumer surveys that deliver critical insights, empowering litigators with robust, actionable data for informed case strategies.

We ensure every study meets rigorous standards for validity and reliability, supporting cases with evidence that withstands courtroom scrutiny. Specializing in all trademark disputes, our services include designing, executing, and critiquing consumer research studies, as well as providing expert analysis and reports. Every project is tailored to meet the unique needs of our clients, ensuring exceptional results for even the most complex legal challenges.

Using our extensive experience in conducting and critiquing consumer surveys, we design studies that avoid the methodological pitfalls often found in competing research.

40

years of combined experience

conducting and critiquing consumer survey research

We offer a range of services designed to strengthen your legal arguments with credible, data-driven evidence:

  • Likelihood of Confusion Analysis: Delivering robust, statistically reliable evidence to determine potential consumer confusion between trademarks;

  • Secondary Meaning and Acquired Distinctiveness Studies: Evaluating whether marks have gained recognition or distinctiveness in the minds of consumers;

  • Lanham Act Claims Support: Conducting surveys to address issues such as false advertising, trade dress infringement, and dilution;

  • Consumer Perception and Understanding: Investigating how consumers interpret marketing claims, brand messaging, and product attributes to uncover key insights;

  • Strength of Mark Analysis: Assessing the distinctiveness and recognition of trademarks to support intellectual property cases; and

  • Rebuttal Work: Critiquing and rebutting opposing survey evidence, identifying flaws, and providing expert guidance to strengthen your rebuttal strategy.

Our principals, Mark Keegan and Tony Donato bring over 40 years of combined experience in formulating case strategies in complex litigation. Together, they ensure our clients receive actionable insights and expert guidance throughout every stage of their case.

Mark Keegan  and Tony Donato have actively consulted on a wide variety of litigation issues, ranging from consumer research for Lanham Act claims to marketing and consumer behavior cases covering trademark, copyright, patent, advertising, and related issues.

Need reliable, data-driven insights for your legal case?

At Keegan & Donato Consulting, we deliver expert consumer research tailored to litigation.

Call us to find out more about how our methodologically sound studies can strengthen your case with actionable evidence.