Data-Driven

Respected

Decisive

(914) 967-9421

(914) 967-9421

About
Expertise
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Schedule a Call

About
Expertise
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Schedule a Call

Contact Usisoosi2025-03-07T02:33:01+00:00

Contact Us

Get in Touch

Schedule a Call with Calendly
(914) 967-9421
info@keegandonato.com
31 Purchase Street
Rye, New York 10580

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If you would like to learn more about how we can help you with your consumer survey research or a case in which you may be involved, please use the contact information or the online form provided below.

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Likelihood
of Confusion

Strength
of Mark

SECONDARY
Meaning

Acquired
distinctiveness

Lanham Act
claims

Consumer
perception

Consumer
understanding

Rebuttal
work