When you are assessing consumer survey companies for your intellectual property case in Houston, consider a highly qualified survey consultancy firm like Keegan & Donato Consulting which offers vast experience in the full spectrum of trademark infringement matters.
Keegan & Donato Consulting provides a complete suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.
Mark Keegan has spent more than a decade formulating complex litigation case strategies and brings a wealth of experience to the firm. As a founding partner, he has consulted on a wide variety of litigation issues including marketing and international business and consumer research for Lanham Act claims.
Mr. Keegan received his law degree in 1995 from Brooklyn Law School and is licensed to practice in New York and Connecticut. Prior to his work with our firm, he was a marketing strategist and operations manager, working with top brands to create innovative online advertising solutions and to position and communicate their competitive advantages. He is an American Marketing Association (AMA)-designated Professional Certified Marketer.
Tony Donato has served as a consultant in complex litigation matters since 2004. He has a broad range of experience in research, strategy, survey design & execution, data analysis and case management. Mr. Donato has consulted on a wide variety of intellectual property, consumer behavior, and marketing cases covering trademark, patent, copyright, best efforts, advertising, business damages, consumer surveys, business ethics, and other issues.
Mr. Donato received a Master of Public Policy in 2002 from Georgetown University and offers clients a strong analytical background which he developed in his prior employment as a member of the research team at Harvard Medical School’s Division on Addictions. He is also the co-author of several peer-reviewed journal articles.
Keegan & Donato Consulting has been engaged by leading IP litigators across the country, such as Kantrowitz, Goldhamer & Graifman PC.in New Jersey, Kaye Scholer LLP in New York City, Blakely Sokoloff Taylor Zafman LLP in Los Angeles, and Blank Rome LLP in Philadelphia.
The capabilities of Keegan & Donato Consulting include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
We can also help you analyze the economic, financial or technical complexities of your case; assist in your assessment of different case strategies; determine which deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report. These services can have a significant impact on your client’s case.
Experienced consumer survey companies like Keegan & Donato Consulting can provide you with a reliable and defensible consumer research survey that can help bolster your case in Houston and elsewhere in the nation. Our surveys are conducted with meticulous attention to industry best practices for methodology and implementation. Call us today at (914) 967-9421 to find out how we can help.