If you are looking for consumer survey companies with a combination of expertise and data-gathering capabilities that can help you strengthen your case in Dallas, Keegan & Donato Consulting offers the experience you need.
Keegan & Donato Consulting is a specialty research consultancy that designs and executes consumer-based surveys for attorneys and their clients in the context of intellectual property disputes. Principals Mark Keegan and Tony Donato have over 25 years of cumulative experience in the field of consumer research.
We provide research, analysis, affidavits, declarations and expert reports as needed in support of trademark infringement and trade-dress litigation, and have collaborated extensively on cases involving marketing, business and financial issues.
Why Choose Keegan & Donato Consulting?
The fact that consumer survey evidence can play a significant part in your case calls for for hiring a qualified survey expert. Surveys continue to receive the critical attention of the courts, and it is crucial to choose an expert who will be able to withstand cross-examination and explain his or her survey methodology in a clear and concise manner.
In Elliott v. Google, Inc., 45 F. Supp. 3d 1156 – Dist. Court, D. Arizona (2014), the plaintiff’s surveys were deemed inadmissible because the Court determined them to be unscientific and poorly constructed. The survey expert was also rejected as unqualified “to design a survey or to interpret survey results.”
In Dardenne v. MoveOn.org Civil Action, CIV. A. 14-00150-SDD, 2014 WL 1364854, the Court placed “little weight on the survey results for the reason that the survey’s methodology was fundamentally flawed in both its sampling and the questions employed.”
Keegan & Donato Consulting takes all necessary steps to ensure that our consumer research studies have a solid methodological foundation that can withstand the rigors of litigation. We have designed, executed, and critiqued hundreds of surveys that have been admitted into evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other venues.
Our state-of-the art survey designs adhere to the established principles of survey design, which include:
- Rigorous and valid design that is probative of the relevant issues in the case;
- An appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Use of objective, unambiguous and non-leading questions;
- Procedures to minimize potential biases in data collection; and
- Full analysis and reporting of survey data.
Keegan & Donato Consulting can help you solve your biggest IP litigation and marketing research challenges with the actionable insight that can be gained from a consumer survey designed by highly qualified experts who can quickly deliver intelligence within a wide range of budgets.
The firm is a member of ESOMAR, the leading global professional organization for market, social and opinion researchers, the International Trademark Association (INTA), and the American Marketing Association (AMA), and Mr. Keegan is an AMA-designated Professional Certified Marketer (PCM).
As you look for consumer survey companies that can design and execute reliable consumer research studies to bolster your Dallas case strategy, get in touch with Keegan & Donato Consulting at (914) 967-9421 to learn more about our services.