If you are litigating a case in Seattle and require a consumer survey, consider companies such as Keegan & Donato Consulting that offer credentials and expertise that will meet the courts’ standards for design, execution and analysis.

Keegan & Donato Consulting is a specialty research consultancy. We design and execute methodologically sound consumer survey research studies and collaborate on a wide range of complex marketing and commercial litigation issues, including damages analysis, forensic economic analysis, and related areas.

Value of Consumer Research Studies 

Surveys are an invaluable tool for brands who want to gauge consumer perception of products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.

Keegan & Donato Consulting designs, executes, analyzes, and presents the results of trademark litigation surveys, including:

• Likelihood of Confusion
• Secondary Meaning
• Strength of Mark
• Acquired Distinctiveness
• Lanham Act Claims
• Survey Critiques and Rebuttals

Our firm also has extensive experience in conducting studies that measure consumer understanding of contested marketing claims. The real-world results we collect have provided our clients a foundation for presenting fact-based evidence in support of their positions. We also provide expert witness testimony on consumer survey, marketing and economic issues. 

Experience

Principals Mark Keegan and Anthony Donato offer a combined 25 years of experience in conducting consumer research studies in the context of intellectual property disputes.

Mr. Keegan’s experience in formulating case strategies in complex litigation involving marketing, economics, business, and financial issues on behalf of his clients, along with Mr. Donato’s experience in survey design and execution, research, data analysis, strategy and case management, create a rare combination of strategic and analytical skills.

Methodology

Keegan & Donato Consulting utilizes an industry-leading online survey software platform to design and execute surveys that feature:

• Ability to target relevant consumer populations
• Balanced, representative panels
• Hundreds of question types and formats
• Advanced question rotation and randomization
• Customizable complex skip and display logic
• Real-time survey results
• Advanced quota building
• Advanced screening capabilities
• Audio, video and image capabilities
• Graphic design capabilities

Survey samples are obtained from prominent marketing research panel companies that are top providers of survey sample in the U.S. and maintain multi-million member online consumer panels. Our goal is to obtain high quality information that is representative of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.

We have developed surveys for and collaborated with firms that manage some of the largest trademark portfolios in the world, such as Girard Gibbs LLP in San Francisco, Riemer & Braunstein LLP in Boston, Stanley, Mandel & Iola LLP in San Diego, and Schepisi & McLaughlin PA in New Jersey. Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services.

When you need a marketing research survey, trademark survey, or another type of consumer survey to support your case in Seattle, take advantage of the extraordinary expertise of a company such as Keegan & Donato Consulting. Get in touch with us at (914) 967-9421 to learn more about how we can help.