When your litigation in Atlanta, GA requires a consumer survey, companies like Keegan & Donato Consulting offer the economic, financial, marketing, and consumer research expertise you need. We work on behalf of plaintiffs and defendants to provide independent and reliable survey solutions.
Consumer research surveys are a common approach toward providing evidence of likelihood of confusion, secondary meaning, acquired distinctiveness, strength of mark, trade dress, and more. Keegan & Donato Consulting has designed, implemented, and critiqued hundreds of studies across industries as diverse as designer apparel, high-end audio products and everything in between.
At Keegan & Donato Consulting, we understand that the crux of a consumer survey for litigation is a solid methodological foundation. Unlike in an academic environment where conditions are more relaxed, even a minor methodological misstep can spell disaster for a survey expert, and in some instances result in partial or full exclusion from testifying in a case.
Our surveys are conducted with meticulous attention to industry best practices for methodology and implementation. We utilize an industry-leading online survey software platform to design and execute state-of-the-art surveys that feature:
- Classic and custom survey designs
- Ability to target specific populations
- Balanced, representative panels
- Hundreds of question types and formats
- Advanced question rotation and randomization
- Customizable complex skip and display logic
- Real-time results
- Advanced screening capabilities
- Audio, video and image capabilities
- Graphic design capabilities
Each of our surveys consists of a sampling plan, a set of questions, and a method of administering the questions. Each aspect is designed according to scientific and accepted research practice. Deciding on a survey population that reasonably represents the customers at issue in the case is a key component.
Surveys designed by Keegan & Donato Consulting have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues, and we have testified extensively at deposition and at trial.
We have worked with leading IP litigation firms across the nation, including Mintz, Levin, Cohn, Ferris, Glovsky & Popeo PC in Boston, SmithAmundsen LLC in Chicago, Duane Morris LLP in Philadelphia, and LeClairRyan in Los Angeles, to maximize the value of survey evidence to their case strategies.
We also have extensive experience critiquing and rebutting surveys submitted by opposing experts. If you are faced with a consumer research survey that may not have been designed or executed properly, we have the expertise to identify methodological flaws and provide analysis for rebuttal in high-stakes disputes.
As you evaluate consumer survey companies to bolster your case in Atlanta, GA, consider Keegan & Donato Consulting. Contact us today at (914) 967-9421 to learn more about our approach.