As consumer survey specialists, Keegan & Donato Consulting works closely with litigators and their clients to understand the key issues driving their cases in order to maximize the value of the survey evidence to the overall case strategy.
Keegan & Donato Consulting is located in beautiful Rye, New York, and serves clients across the nation. We work on behalf of both plaintiffs and defendants to provide research, analysis, affidavits, declarations, expert reports, and rebuttal reports as needed in support of trademark infringement and trade-dress litigation, and have collaborated extensively on cases involving marketing, business and financial issues.
We have developed surveys for and collaborated with firms that manage some of the largest IP portfolios in the world, such as Stanley, Mandel & Iola LLP in San Diego, SmithAmundsen LLC in Chicago, Ropes & Gray LLP in Washington, DC, and Kaye Scholer LLP in New York City.
Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services. We also have extensive testimony experience.
Consumer research studies are commonly employed to prove likelihood of confusion, strength of mark, acquired distinctiveness, secondary meaning, dilution, and other Lanham Act issues in the context of trademark and trade-dress litigation.
Surveys are also an invaluable tool for brands who want to gauge consumer perception of products or services; test the marketplace for a new brand name, logo or concept; assess the buying habits of a target market; and other key marketing issues.
Studies by Keegan & Donato Consulting examine issues such as the extent to which particular marketing claims influence consumer demand for a product, how marketing communications impact consumer likelihood of purchase, and the relationship between marketing communications and the consumer’s willingness to pay a premium for a product.
Our state-of-the art survey designs are probative of the relevant issues in each case, target specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
We obtain survey samples from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million member online consumer panels. We have also implemented stringent procedures to minimize potential biases in data collection.
Keegan & Donato Consulting can help you solve your biggest IP litigation and marketing research challenges with the actionable insight that can be gained from a methodologically sound consumer survey. Your study will be designed by highly qualified experts who can quickly deliver intelligence within a wide range of budgets.
With a combined 25 years of experience in conducting consumer research studies, and membership in the International Trademark Association (INTA), the American Marketing Association (AMA), and ESOMAR, the leading global association for market, social and opinion researchers, we have wide-ranging skills and tools that can help you strengthen your case.
When your litigation requires precise, reliable data from consumer survey specialists, Keegan & Donato Consulting is the right choice. Get in touch with us today at (914) 967-9421 to learn more.