If you are located in Tampa and looking for consumer survey companies to provide research, analysis, affidavits and expert reports in support of your trademark infringement and trade dress litigation, Keegan & Donato Consulting can help.
Mark Keegan and Anthony Donato, the principals of Keegan & Donato Consulting, offer clients a combined 25 years of experience in consumer surveys in the context of IP disputes, and have partnered with leading firms throughout the nation, such as Quinn Emanuel Urquhart & Sullivan LLP in Los Angeles, Wiley Rein LLP in Washington, DC, Blood Hurst & O’Reardon LLP in San Diego, and Debevoise & Plimpton LLP in New York City.
Our consumer research surveys have been accepted as evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other venues, in matters involving:
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Trademark Similarity
- Trademark Dilution
- Acquired Distinctiveness
- Trade-Dress Infringement
- False Designation of Origin
- False Advertising
- Consumer Perception
- Consumer Understanding
How Surveys Can Help
Keegan & Donato Consulting offers advanced solutions for clients in areas such as trademark litigation surveys, false and deceptive advertising, consumer perception, and other types of marketing surveys, as well as damages and forensic economic analyses. We also provide services for critique and rebuttal of trademark and marketing surveys, and expert witness testimony on consumer survey, marketing and economic issues.
When trademark infringement is alleged, litigants often use consumer research surveys as evidence in support of (or against) a consumer confusion claim. Consumer surveys provide direct evidence about consumer perceptions that is difficult to achieve from visual comparisons and expert testimony alone.
Properly executed surveys can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. They are a common approach toward proving whether an alleged trademark infringement is having an impact on consumers.
Consumer research studies can also be conducted to examine issues such as the extent to which particular marketing claims influence consumer demand for a product, how marketing communications impact consumer likelihood of purchase, and the relationship between marketing communications and the consumer’s willingness to pay a premium for a product.
For example, some of our recent studies have involved “all natural” and/or “100% natural” product claims. We examined how consumers perceive the natural claims and to what extent, if at all, those claims have impacted the consumer purchase decision. The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence to support their positions.
Survey Best Practices
Keegan & Donato Consulting follows established principles of consumer survey research, including but not limited to:
- Properly defined universe selection and sampling frame;
- Rigorous and valid survey design that is probative of the relevant issues in the case;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of clear, precise, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of the data gathered.
As you evaluate consumer survey companies to bolster your Tampa case strategy, consider Keegan & Donato Consulting. Contact us today at (914) 967-9421 to find out how we can work within your budget to get you the survey results you need.