When your case in Orlando calls for a methodologically sound consumer survey, specialty research companies such as Keegan & Donato Consulting have the education and experience to help you and your clients prevail in litigation.
Survey evidence can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. Whether you need a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly and within a wide range of budgets.
Keegan & Donato Consulting provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the TTAB, the NAD, and other specialty venues. We have been hired by the nation’s top IP litigation firms, including Blank Rome LLP in Philadelphia, Betancourt, Van Hemmen, Greco & Kenyon LLC in New Jersey, Giampolo Law Group in Philadelphia, and Girard Gibbs LLP in San Francisco.
Our firm’s capabilities include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
Value of Consumer Surveys
Consumer research studies are a common approach toward proving likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, consumer perception, and more. Keegan & Donato Consulting has designed hundreds of studies across a wide range of industries.
A likelihood of confusion survey addresses the issue of consumer confusion from a scientific perspective, providing direct evidence of the extent to which consumers believe that certain brands emanate from the same source or are somehow related. This is the most common trademark litigation issue that clients contact us about.
Secondary meaning is another concept that can be measured by means of a consumer research survey in intellectual property matters. Secondary meaning occurs when relevant consumers associate an otherwise descriptive trademark with a single source. It is a powerful indicator that a mark is no longer descriptive and has been elevated in the minds of consumers as a distinctive identifier of a brand.
Acquired distinctiveness can also be measured through consumer survey research. When a mark acquires distinctiveness, it becomes capable of serving as a trademark by associating in the mind of the relevant public with a particular source of goods and services. This usually happens as a result of extensive advertising and widespread commercial use.
In addition to our consumer survey design capabilities, Keegan & Donato Consulting provides services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critique of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
Hiring leading consumer survey companies with unparalleled expertise in consumer research, like Keegan & Donato Consulting, is crucial when you want to try or defend your case in Orlando effectively. Contact us at (914) 967-9421 to take advantage of our extensive knowledge and experience.