Resources Archive - Page 49 of 56 - Keegan & Donato

Data-Driven

Respected

Decisive

(914) 967-9421

(914) 967-9421

About
Services
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Contact
Schedule a Call

About
Services
Likelihood of Confusion
Strength of Mark
Secondary Meaning
Acquired Distinctiveness
Lanham Act claims
Consumer Perception
Consumer Understanding
Rebuttal Work
Likelihood
of Confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

Strength
of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.

SECONDARY
Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

Acquired
distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

Lanham Act
claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

Consumer
perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

Consumer
understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

Rebuttal
work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Experience
Rates & Fees
Methodology
Contact
Schedule a Call

Trademark Dispute Expert Witness

When your trademark dispute requires the services of an expert [...]

By isoosi|2025-02-12T03:23:21+00:00July 24, 2016|

IP Research Firm

Keegan & Donato Consulting is a nationwide IP research and [...]

By isoosi|2025-02-12T03:23:21+00:00July 22, 2016|

IP Dispute Expert Witness

Are you involved in an IP dispute that requires an [...]

By isoosi|2025-02-12T03:23:21+00:00July 19, 2016|

Dilution Surveys

Whether you are interested in dilution surveys, marketing research surveys [...]

By isoosi|2025-02-12T03:23:21+00:00July 17, 2016|

Deceptive Advertising Surveys

Issues addressed in the Lanham Act, such as false or [...]

By isoosi|2025-02-12T03:23:21+00:00July 14, 2016|

Consumer Survey Testimony

When crucial intellectual property issues arise in your litigation, Keegan [...]

By isoosi|2025-02-12T03:23:21+00:00July 10, 2016|

Consumer Survey Specialists

As consumer survey specialists, Keegan & Donato Consulting works closely [...]

By isoosi|2025-02-12T03:23:21+00:00July 8, 2016|

Consumer Survey Assessment

When your case calls for a consumer survey with assessment [...]

By isoosi|2025-02-12T03:23:21+00:00July 5, 2016|

Consumer Perception Survey

A common issue in false advertising and other types of [...]

By isoosi|2025-02-12T03:23:21+00:00July 1, 2016|

Trademark Survey Evidence Critique

Consumer research evidence can be a valuable tool in trademark [...]

By isoosi|2025-02-12T03:23:21+00:00June 28, 2016|

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