When your litigation in Saint Louis involves crucial intellectual property issues, experienced consumer survey companies, such as Keegan & Donato Consulting, can provide consumer research surveys and expert witness testimony that will hold up to scrutiny from courts and opposing experts.
Keegan & Donato Consulting is a specialty research consultancy. We design and execute methodologically sound consumer survey research studies and collaborate on a wide range of complex marketing and commercial litigation issues, including damages analysis, forensic economic analysis, and related areas.
About the Firm
Mark Keegan is a member of the New York and Connecticut Bar Associations and has formulated complex litigation case strategies on behalf of his clients and worked as a marketing strategist with top brands.
Tony Donato has a Master of Public Policy from Georgetown University and an extensive background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, business damages, consumer surveys, and business ethics.
The firm is a member of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
We have developed surveys for and collaborated with firms that manage some of the largest trademark portfolios in the world, including Blank Rome LLP in Philadelphia, Blakely Sokoloff Taylor Zafman LLP in Los Angeles, Betancourt, Van Hemmen, Greco & Kenyon LLC in New Jersey, and Girard Gibbs LLP in San Francisco. Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services.
The capabilities of Keegan & Donato Consulting include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
We can also help you analyze the economic, financial or technical complexities of your case; assist in your assessment of different case strategies; determine which deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report. These services can have a significant impact on your client’s case.
Survey Best Practices
Some of the industry best practices that we build into our survey designs include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
We employ both classic survey designs and develop innovative custom survey designs to suit each client’s needs. Our industry-leading online survey software platform facilitates the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
If you are located in Saint Louis and looking for consumer survey companies to provide research, analysis, affidavits, declarations and expert reports in support of trademark infringement and trade dress litigation, Keegan & Donato Consulting can help.