The expertise of consumer survey companies like Keegan & Donato Consulting can have a significant impact on your client’s case in Indianapolis. No matter your budget or your needs, we can help you develop a powerful case or rebuttal strategy.
Choosing a Consumer Survey Expert
Expert advice can help you make the most of fact discovery, frame discovery requests, and identify issues to investigate in depositions.
A knowledgeable expert can help determine whether or not a descriptive mark has acquired secondary meaning; whether or not competing marks are likely to confuse consumers; whether or not a mark is famous; and whether or not one brand’s mark is likely to cause dilution to a competing mark.
In addition to collecting survey data, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and help you quantify damages.
Experts play different roles in different types of cases, however, so consider your specific goals before beginning your search. A good first step toward finding the most suitable expert is to decide if you are looking for a specific methodological approach, such as an economic analysis to assess damages or a marketing assessment of a brand’s competition.
Next, look at each firm’s experience and review their credentials. Ask about cases in which they have offered expert testimony to find out if there were any similarities to your case and whether any part of their testimony was excluded. Interview each potential candidate to find out if they fully understand the issues in your case.
How Keegan & Donato Consulting Can Help
The vast experience of Keegan & Donato Consulting includes conducting consumer surveys to test a wide variety of Lanham Act claims, such as likelihood of confusion, strength of mark, secondary meaning, acquired distinctiveness, trade dress, and others, false and deceptive advertising, consumer perception, and expert witness testimony on consumer survey, marketing and economic issues.
Principals Mark Keegan and Tony Donato offer 25 years of combined experience and education in consumer-based survey research and data analysis in the context of intellectual property disputes, and follow a solid methodological foundation in survey design, execution and presentation.
We have designed consumer research studies for prestigious law firms from coast to coast, including Arnold & Porter LLP and Girard Gibbs LLP in San Francisco, Stanley, Mandel & Iola, LLP in San Diego, and Lieff Cabraser Heimann & Bernstein LP in New York.
We provide nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), and other specialty venues, and have been engaged by leading firms, incoluding Riemer & Braunstein LLP in Boston, Arnold & Porter LLP in San Francisco, Debevoise & Plimpton LLP in New York City, and Stanley, Mandel & Iola, LLP in San Diego.
If you are looking for consumer survey companies with the skills to help you strengthen your Indianapolis case, Keegan & Donato Consulting offers the data-gathering capabilities and expertise you need. Get in touch with us today at (914) 967-9421.