How Do Courts Evaluate the Reliability of Consumer Surveys?
Courts don’t take survey evidence on faith alone. They want [...]
Courts don’t take survey evidence on faith alone. They want [...]
When a case turns on what buyers actually think, the [...]
When trademark and advertising disputes hinge on consumer perception, the [...]
Are you wondering when should attorneys hire a survey expert? [...]
What consumers think matters, especially when it impacts litigation. The [...]
Even a bad survey can look impressive on paper, but [...]
When your case turns on what consumers actually think, litigation [...]
When your case hinges on consumer perception, independent survey consultants [...]
When you’re building or defending a brand, evidence beats assumptions [...]
When your case turns on what consumers think, choosing the [...]