When trademark and advertising disputes hinge on consumer perception, the answer to “How do NYC attorneys find reliable consumer survey consultants?” is critical. You’ll want to choose a partner who can turn your theory of the case into clear, defensible evidence. Additionally, you’ll want an expert who customizes the survey to match how New Yorkers actually shop (shelf, search, mobile PDPs, marketplaces).

Start With Credibility 

Okay, now you are probably wondering where to start. Seek credibility. Start with courtroom credibility.

Reliability isn’t a buzzword; it’s whether the work holds up in court.

Look for a consultant whose surveys have been admitted and explained plainly to judges and juries. You want declarations, expert reports, and testimony that connect methods to the legal elements: likelihood of confusion, secondary meaning, dilution, trade dress, or deception. Also, you don’t want a bunch of unnecessary jargon and you’ll want someone who has experience with fast-paced schedules common in SDNY and EDNY.

Keegan & Donato checks every box with expertise.

Insist on Methodology

Strong surveys are made up of the following:

• The right buyer universe
• Representative sampling
• Randomized exposure
• Appropriate controls
• Neutral questions

They report net results, not raw noise. Every choice should tie to the claim you’re proving.

Always remember that if you can’t explain a step in plain English, the court won’t trust it. At Keegan & Donato, our team works to ensure that everything is written in a clear and concise way so that all parties can understand.

Prioritize Customization Over Templates

Accepted formats are a useful starting point:

• Eveready, when the senior mark is well known.
• Squirt/lineup when consumers encounter brands side-by-side.

However, neither is a one-size-fits-all. NYC buyers jump between shelves, apps, and ads on the subway.

A custom design that mirrors that path is often the most reliable and best route to take. This is a key way Keegan & Donato sets itself apart. Our experts tailor and customize everything instead of relying on a template.

Look for Full-Spectrum Litigation Support

You want someone you can depend on to be there from start to finish. A reliable consultant helps before and after fielding. Up front, they pressure-test your theory, pick the format, and develop realistic stimuli.

Afterward, they analyze results, draft declarations and expert reports, and are ready to testify.

They should also be able to rebut the other side’s survey by pinpointing problems with universe, controls, leading wording, or artificial stimuli, and, if needed, offer a counter-survey that corrects those flaws.

Value that shows up at every stage

• Pre-filing & clearance: Quick scoping to see what’s testable and what isn’t.
• TROs & prelims: Focused surveys that put numbers—not speculation—before the court.
• Discovery & settlement: Clean metrics on net confusion or association that ground negotiations.
• Merits: Documentation that the court can follow, from sampling to control logic to exclusion criteria.

Keegan & Donato works as part of your trial team from day one. Our team will pressure-test your theory, choose the right format, and build realistic, marketplace-specific stimuli. After fielding, we analyze the data, draft declarations and expert reports, testify when needed, and if the other side files a survey, we deliver a precise rebuttal or run a counter-survey that pinpoints their flaws. We achieve all of these results within court-driven timelines.

Independence and Transparency Matter

New York judges expect a clean record. That means documented decisions, preserved data, and a clear chain of custody. Independence boosts credibility; a consultant who calls balls and strikes is harder to shake on cross.

NYC Firms Choose Keegan & Donato

How do NYC attorneys find reliable consumer survey consultants? Choose a team with courtroom credibility, defensible methods, and custom designs that reflect the way your buyers actually shop, which are qualities that define Keegan & Donato. When you need a marketing survey, a trademark survey, or another type of consumer research survey to support your case,contact Keegan & Donato online today or call at (914) 967-9421.