When your case hinges on consumer perception, independent survey consultants for trademark attorneys provide something the record can’t do on its own. They offer credible, litigation-ready evidence that shows exactly how buyers actually think.

When you’re searching for independent survey consultants, look no further than Keegan & Donato. Rest assured, the team is built for this skilled, precise work. They design, execute, and defend consumer surveys for IP teams nationwide.

Why Independence Matters

Courts look for reliability and neutrality. An independent firm brings transparent methods, clean documentation, and testimony that explains choices in plain language that everyone involved can understand.

The core of Keegan & Donato’s approach focuses on the following:

• Methodologically sound studies
• Clear reporting

Sometimes you need extra support, especially when your evidence has been challenged.

What Trademark Attorneys Need From A Survey

Every study must answer a specific legal question.

• For likelihood of confusion: Measure whether relevant consumers believe two brands come from the same source.
• For secondary meaning: Test whether a descriptive feature points to a single company.
• For dilution: Assess blurring or tarnishment of a famous mark.
• For trade dress or false advertising: Probe how the presentation or claim affects understanding and purchase intent.

Keegan & Donato runs these surveys and rebuttals routinely and with expertise that you can trust.

Methodology That Stands Up in Court

Good surveys aren’t necessarily complicated. They start with the basics and are then built for success. The focus is on: the right consumers, a representative sample, randomized exposure, solid controls, and neutral questions that mirror real shopping.

At Keegan & Donato, every survey design choice ties directly to the issues in your case. Our team doesn’t jump around or veer from what’s important. They never lose sight of the endgame. Every aspect of the work is documented clearly and backed up with declarations, detailed reports, and testimonies. Our team ensures that your evidence is ready for court.

Formats and When to Customize

At Keegan & Donato, we always customize our trademark litigation surveys. Accepted formats like Eveready or lineup/Squirt can inform the plan, but nothing is one-size-fits-all. We always focus on matching the survey to real-world shopping, on a store shelf, a product page, or in an app, while accounting for awareness, proximity, and the competitive set. That case-specific fit makes the evidence more persuasive and defensible in court.

Full-Case Support, From Strategy to Testimony

Independent consultants should do more than field a questionnaire.

Attorneys benefit from partners who can:

• Scope stimuli
• Pressure-test controls
• Produce clear analyses
• Critique an opposing survey
• Testify

From planning to testimony, Keegan & Donato covers all key Lanham Act issues:

• Likelihood of confusion
• Secondary meaning
• Strength of mark
• Acquired distinctiveness
• Trade dress
• Dilution
• False advertising

The firm’s principals bring decades of litigation-focused survey experience to the table.

The team at Keegan & Donato has collaborated with leading law firms that manage substantial trademark portfolios. That depth translates into practical timelines, courtroom-focused documentation, and explanations that resonate with judges and juries.

If your case depends on what consumers perceive, independence and rigor are non-negotiable. Keegan & Donato Consulting provides trademark attorneys with surveys that are tailored to the claim, grounded in best practices, and ready for scrutiny. Contact Keegan & Donato Consulting today online or at (914) 967-9421.