To strengthen your intellectual property litigation, consider a trademark and likelihood of confusion expert like Keegan & Donato Consulting.
Keegan & Donato Consulting provides a complete suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.
The firm provides trademark litigation surveys and expert witness testimony to ensure that the evidence you introduce in your case will hold up to scrutiny from courts and opposing experts.
In addition to designing surveys across a wide range of industries to test Lanham Act claims, such as likelihood of confusion, strength of mark, acquired distinctiveness, false designation of origin, trade dress infringement and related areas, we provide services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critique of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
Choose a Qualified Expert Witness
An expert witness may give an opinion to establish a fact at issue in a case or to help the court understand evidence. There is a scientific component (collecting, testing, and evaluating evidence, and forming an opinion about it), and a forensic component (communicating that opinion, and the methodology and procedures used as a basis for the opinion, to the judge and jury).
There are several criteria to consider when selecting the most appropriate expert for your case, but experience is one of the most important factors. The expert should have the right educational background and experience in being deposed and testifying at trial.
Mark Keeganhas consulted for more than a decade on litigation issues such as marketing, international business, and consumer studies for Lanham Act claims, and formulating complex case strategies. He is an AMA Professional Certified Marketer and has worked with top brands as a marketing strategist helping to position them in the market and create innovative online advertising solutions. Mr. Keegan holds a law degree from Brooklyn Law School and is licensed to practice in Connecticut and New York.
Tony Donato has consulted in complex litigation matters involving intellectual property, consumer behavior, and marketing cases covering trademark, patent, copyright, advertising, consumer surveys, business ethics, business damages, and other issues. He offers clients a strong analytical background and a wide range of experience in research, survey design & execution, strategy, data analysis and case management. Mr. Donato received a Master of Public Policy degree from Georgetown University.
When you need a trademark and likelihood of confusion expert witness in connection with your trademark litigation, consider Keegan & Donato Consulting. We will work within your budget to deliver the assistance you need. Get in touch with us today at (914) 967-9421 to learn more about our approach and our affordable services.