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We
Love
Surveys

Keegan & Donato
Consulting is a specialty
research firm serving
attorneys and their clients.
We provide independent
and reliable consumer
based survey research
solutions.
We inform litigators so
strategic case decisions
can be made with
confidence.

We
Love
Surveys

Keegan & Donato Consulting is a specialty research firm serving attorneys and their clients.

We provide independent and reliable consumer-based survey research solutions.

We inform litigators so strategic case decisions can be made with confidence.

We Love Surveys

Keegan & Donato Consulting is a specialty research firm serving attorneys and their clients. We provide independent and reliable consumer-based survey research solutions. We inform litigators so strategic case decisions can be made with confidence.

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Likelihood of confusion

We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.

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Strength of mark

Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures that the most appropriate method is selected for your case.

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Secondary meaning

Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.

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Acquired distinctiveness

From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.

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Lanham Act claims

We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.

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Consumer perception

Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.

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Consumer understanding

Our surveys can provide a thorough information on how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.

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Rebuttal work

We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.

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Services

Survey Intelligence

Methodology

Cutting Edge Research

  • Balanced, representative panels
  • Real-time results
  • Advanced rotation and randomization
  • Advanced quota building
  • Audio, video & image capabilities
  • Hundreds of question types & formats
  • Ability to target specific populations
  • Graphic design capabilities
  • Customizable skip and display logic
  • Advanced screening capabilities

Experience

Meet the team

Rates & Fees

Survey Cost

Most consumer surveys will cost between $15,000 and $55,000 and take between two to eight weeks to complete. The most typical cost is $35,000, taking about four weeks to complete.

Our cutting edge industry tools and broad experience allow us to offer consulting services within a wide range of budgets. Whether you are looking for a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly and within financial expectations.

We work on a time billed or fixed cost project basis depending on the specifications of the assignment. Upon discussing your needs and our capabilities with you, we will send you an engagement agreement that specifies our rates and retainer requirements.

Contact

Let's Talk

Keegan & Donato
Consulting, LLC

31 Purchase Street
Rye, New York 10580
(914) 967-9421
info@keegandonato.com

Keegan & Donato Consulting provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board, and other specialty venues.

Our offices are located in beautiful Rye, New York, just north of Manhattan.

To learn more about hiring a survey expert for litigation, click here.