Protecting your brand is crucial, as trademark infringement can seriously harm your business. Working with trademark survey experts like Keegan & Donato Consulting is a smart move. We can help strengthen your case in Irvine, CA, by collecting reliable data and creating legally sound surveys.
Our firm offers unique research services for lawyers and clients involved in intellectual property disputes. We provide comprehensive support, including data analysis, legal document preparation, and expert reporting. Our focus is on trademark infringement and trade-dress cases.
Our Survey Approach
At Keegan & Donato Consulting, we customize our survey methods for each case. We team up with clients to understand the key issues driving their cases, ensuring our consumer survey evidence will add the most value to their overall strategy.
We design and carry out surveys following best practices to withstand legal scrutiny. Our questions are carefully crafted to avoid bias and suit the consumer group surveyed. We have methods to reduce data collection biases and offer thorough analysis and reporting of survey results.
We use top-notch online survey software for complex survey designs, including advanced skip logic and randomized elements. We partner with leading marketing research firms that manage large online consumer panels for survey samples. These companies are well-respected and trusted by top U.S. marketing research firms.
What Trademark Surveys Can Measure
Surveys are key in providing evidence of infringement and evaluating various aspects of intellectual property cases.
They are effective in addressing the likelihood of confusion. A well-designed survey can provide direct scientific evidence of how consumers perceive a connection between the plaintiff’s and defendant’s marks, brands, or products.
These studies can also measure secondary meaning when consumers link a descriptive mark with a specific source. This can strongly suggest that a mark has evolved from merely descriptive to a distinct brand identifier.
Consumer surveys can also assess acquired distinctiveness. A mark becomes distinctive when consumers associate it with a particular source of goods or services, usually due to extensive advertising and widespread use.
Consumer surveys are beneficial for testing Lanham Act claims. Using a well-designed study by Keegan & Donato Consulting can bolster your case and offer compelling evidence to support your Lanham Act claims.
What’s Next?
When seeking affordable trademark survey experts in Irvine, CA, consider Keegan & Donato Consulting. We work within your budget to deliver the survey evidence you need. Call us at (914) 967-9421 for answers to your questions and cost-effective solutions for your case.