When you need a trademark survey expert to design and execute a reliable consumer research study in support of your case strategy or to critique an adversary’s evidence, Keegan & Donato Consulting can help.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of trademark litigation. We utilize classic survey designs in addition to innovative custom designs to meet our clients’ needs.
We program our research studies using an industry-leading online survey software platform which aids us in the execution of advanced survey designs, including:
- Ability to target specific populations
- Balanced, representative panels
- Real-time survey results
- Hundreds of question types and formats
- Advanced question rotation and randomization
- Customizable complex skip and display logic
- Advanced quota building
- Advanced screening capabilities
- Audio, video and image capabilities
- Graphic design capabilities
Principals Mark Keegan and Anthony Donato offer clients a combined 25 years of proven survey methodologies, deep operational insight and broad industry experience. We provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues.
Our survey expertise combined with our analytical skills and extensive knowledge of intellectual property issues, allow us to quickly understand the dynamics of client companies and markets. We conduct surveys that stand up to the courts’ standards for design, execution and analysis.
Our methodologically sound consumer research surveys have been admitted into evidence in state and federal courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB). We also have extensive testimony experience.
Keegan & Donato Consulting has been engaged by leading IP litigators across the country, including Schepisi & McLaughlin, P.A in New Jersey, Stanley, Mandel & Iola LLP in San Diego, Kirkland & Ellis LLP in Chicago and Washington, DC, and Day Pitney LLP in New York City.
Judges are known to exclude inferior, flawed research studies from evidence, in part or in their entirety. Our surveys will provide persuasive evidence of consumer perceptions of the products and brands at issue and will stand up to judicial scrutiny.
If you are confronted with a study from an opposing expert and want to expose methodological flaws, we can guide you through potential weaknesses in an adversary’s survey evidence to help you in your rebuttal of the study.
To maximize the value of trademark survey evidence to your overall case strategy, get in touch with the experts at Keegan & Donato Consulting at (914) 967-9421. We will work within your budget to deliver the trademark survey results you need.
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