When you need a trademark survey expert witness to assist you with IP litigation in Philadelphia, it is important to choose a firm like Keegan & Donato Consulting that will meet the courts’ standards for design, execution and analysis.
Principals Mark Keegan and Tony Donato offer wide-ranging strategic and analytical skills in the area of IP litigation, and have collaborated extensively with plaintiffs and defendants in support of trademark infringement and trade dress litigation and on cases involving marketing, business and financial issues.
Our nationwide services include these and other areas:
- State-of-the-art survey design and execution
- Full-service data gathering and reporting capabilities
- Damages analysis and forensic economic analysis
- Pilot studies and exploratory research
- Collaboration on complex commercial litigation issues
- Critique and rebuttal of opposing experts’ studies and reports
- Advice on questioning of opposing experts in deposition and at trial
- Expert witness testimony on consumer survey, marketing & economic issues
With an unparalleled knowledge of the science and methodology behind consumer research surveys, Keegan & Donato Consulting has the ability to identify flaws and weaknesses in a study that may not be apparent to an untrained eye and may help you refute the credibility of an expert’s work.
How to Find a Qualified Expert Witness
An expert witness may give an opinion to establish a fact at issue in a case or to help the court understand evidence. There is a scientific component (collecting, testing, and evaluating evidence, and forming an opinion about it), and a forensic component (communicating that opinion, and the methodology and procedures used as a basis for the opinion, to the judge and jury).
An expert witness is particularly important when the facts of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case. Mr. Keegan and Mr. Donato have testimony experience in a number of high-profile cases involving trademark infringement and consumer behavior.
Experts can play different roles, so it’s important to consider your specific goals before beginning your search. A good first step is to decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition.
Next, look at each firm’s experience and credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them thought about their work. Interview each potential candidate to determine if they fully understand the issues in your case.
When you need the services of a highly qualified trademark survey expert witness in Philadelphia, call (914) 967-9421 to learn how Keegan & Donato Consulting can help you strengthen your case. We will work within your budget to deliver the assistance you need.