When your litigation calls for an expert witness, consider Keegan & Donato Consulting. The firm has developed trademark surveys for and collaborated with trademark law firms that manage some of the largest trademark portfolios in the world.
Keegan & Donato Consulting is a specialty research consultancy based in beautiful Rye, New York.
The firm’s vast experience includes conducting consumer-based surveys to test a wide variety of Lanham Act claims, such as likelihood of confusion, strength of mark, secondary meaning, acquired distinctiveness, trade dress, and others, false and deceptive advertising, consumer perception, and expert witness testimony on consumer survey, marketing and economic issues.
We have worked on behalf of plaintiffs and defendants with leading IP litigators across the nation, such as Morgan, Lewis & Bockius LLP in Boston, LeClairRyan in Los Angeles, Day Pitney LLP in New York City, Cooley LLP in San Diego, and Blank Rome LLP in Philadelphia.
What to Look for in an Expert Witness
An expert witness may give an opinion to establish a fact at issue in a case or to help the court understand evidence. There is a scientific component (collecting, testing, and evaluating evidence, and forming an opinion about it), and a forensic component (communicating that opinion, and the methodology and procedures used as a basis for the opinion, to the judge and jury).
Experts can play different roles, so it’s important to identify your specific goals. First, decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition.
Next, look at each firm’s experience and credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them thought about their work. Interview each candidate to determine if they fully understand the issues in your case.
Keegan & Donato Consulting is proud to offer more than 25 years of combined experience and education in consumer-based survey research and data analysis in the context of intellectual property disputes
Mark Keegan has consulted for more than a decade on litigation issues such as marketing, international business, and consumer studies for Lanham Act claims, and formulating complex case strategies. He is an AMA Professional Certified Marketer and has worked as a marketing strategist with top brands to help position them in the market and create innovative online advertising solutions. Mr. Keegan holds a law degree from Brooklyn Law School and is licensed to practice in Connecticut and New York.
Tony Donato has consulted in complex litigation matters involving intellectual property, consumer behavior, and marketing cases covering trademark, patent, copyright, advertising, consumer surveys, business ethics, business damages, and other issues. He offers clients a strong analytical background and a wide range of experience in research, survey design & execution, strategy, data analysis and case management. Mr. Donato received a Master of Public Policy degree from Georgetown University.
Trademark law firms that are seeking a trademark survey expert witness will find the services of Keegan & Donato Consulting invaluable. Get in touch with us today at (914) 967-9421 to find out more about our wide range of services.