When crucial issues arise involving a trademark survey in your Boston litigation, Keegan & Donato Consulting can provide expert witness testimony that will hold up to scrutiny from courts and opposing experts.
Principals Mark Keegan and Anthony Donato offer clients in Boston and across the nation more than 25 combined years of expertise in conducting consumer research studies in the context of intellectual property disputes. The firm has designed, implemented, and critiqued hundreds of studies across a wide range of industries.
The firm provides surveys, reports and testimony in trademark/trade-dress litigation, expert witness testimony at deposition and/or trial, and consulting on litigation strategy for both plaintiff and defendant clients. We have worked with leading IP litigators in Boston, such as Mintz, Levin, Cohn, Ferris, Glovsky & Popeo PC, Riemer & Braunstein LLP, and Morgan, Lewis & Bockius LLP.
Mark Keegan brings extensive experience to Keegan & Donato Consulting, having spent more than a decade formulating case strategies in complex litigation. As a founding partner, he has consulted on many different litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. Mr. Keegan is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. Mr. Donato received a Master of Public Policy from Georgetown University and has a strong analytical background.
As a specialty research consultancy, we are members of ESOMAR, the leading global professional organization for market, social and opinion researchers, the International Trademark Association (INTA), and the American Marketing Association (AMA).
Trademark Survey Critique and Rebuttal
With an unparalleled knowledge of the science and methodology behind consumer research surveys, Mr. Keegan and Mr. Donato offer extensive experience in the critique and rebuttal of surveys submitted by opposing experts on a wide range of issues.
When you are confronted with a consumer study that appears well-executed and convincing, we have the expertise to identify small and large methodological flaws and provide expert analysis that could bolster your case. Our analysis may include examination of the:
- Survey design and methodology
- Opposing expert’s credentials and training
- Type, wording, ordering and structure of the questions
- Process used to define the survey universe
- Sampling frame used to identify the population
- Method of screening and selecting survey respondents
- Procedures used to minimize potential data collection biases
- Method of analyzing and reporting the survey data
When you need the services of a highly qualified trademark survey expert witness in Boston, contact us at (914) 967-9421 to learn how Keegan & Donato Consulting can help you strengthen your case.