When faced with IP litigation in Virginia, a trademark survey expert, such as Keegan & Donato Consulting, can help you strengthen your case with independent consumer-based survey research solutions.
Keegan & Donato Consulting is one of the most experienced companies in the field of trademark litigation. Our firm designs, executes, analyzes, and presents the results of consumer surveys, including:
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Acquired Distinctiveness
- Lanham Act Claims
- Consumer Perception
- Survey Critiques and Rebuttals
We have designed and critiqued hundreds of consumer research studies across a broad range of industries for cases in federal court, state court, the TTAB, the NAD, arbitration hearings, and other specialty venues.
Mr. Keegan’s background in formulating case strategies in complex litigation on behalf of his clients and as a marketing strategist working with top brands, along with Mr. Donato’s experience in research, strategy, survey design and execution, data analysis, and case management, offer a combination of skills that can help attorneys and their clients get the trademark survey results they need.
The firm has been engaged by leading IP litigators across the nation, such as Notaro, Michalos & Zaccaria PC in New Jersey, Morgan, Lewis & Bockius LLP in Boston, Giampolo Law Group in Philadelphia, and Day Pitney LLP in New York City, to help them navigate the cases their clients face.
Cost of Trademark Surveys
Keegan & Donato Consulting’s consumer research studies are custom-designed to meet the needs of your unique case. This may involve targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study and its overall cost.
Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs, and will work with you to design a survey that is both reliable and within your budget.
Critique & Rebuttal
You may be confronted during litigation with a research study which, on its face, appears persuasive and well-executed. But research studies are not perfect, and Keegan & Donato Consulting can provide guidance about possible flaws in the survey evidence you face in your case.
Expert Witness Testimony
You may need an expert when the facts and issues of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case. Mr. Keegan and Mr. Donato have testimony experience as expert witnesses in a number of high-profile cases involving consumer behavior and trademark infringement.
Whether you are in Virginia or another area of the U.S., seek out a trademark survey expert like Keegan & Donato Consulting that has extensive knowledge in survey methodologies to ensure valid and reliable results. Call us today at (914) 967-9421 to learn how we can help.