By partnering with a trusted trademark survey expert like Keegan & Donato Consulting, you can unlock the full potential of your intellectual property and safeguard your business in San Francisco, CA, for long-term success.
Our Firm
With over 30 years of combined expertise, founders Mark Keegan and Tony Donato bring deep knowledge in designing, conducting, analyzing, presenting, and evaluating consumer research studies. We offer analysis services, help clients build damages claims, review opposing expert reports, aid in witness prep, and provide expert testimony.
Trademarks: Key Tools for Protecting Your Intellectual Assets
Trademarks are unique identifiers – symbols, words, or phrases – that set your products or services apart in the market. They act as visual signals, helping customers recognize and recall your brand. As vital intellectual property components, trademarks safeguard your brand identity and help avoid customer confusion. We excel at assessing trademark strength and distinctiveness, ensuring they meet legal standards for registration and protection.
The Value of Professional Survey Experts
Given how complex and important trademark infringement cases can be, it’s crucial to work with skilled survey experts like Keegan & Donato Consulting. Our team can craft unbiased survey questions, choose proper sampling methods, and accurately analyze data. We deliver valuable insights and expert views to bolster your case and boost your chances of prevailing in court.
Steps in Conducting a Trademark Survey
Trademark surveys are key tools for trademark experts. They assist us in gathering real-world data on how consumers perceive, understand, and recognize your trademark. By conducting these surveys, we offer valuable insights into your mark’s strength, uniqueness, and potential for market confusion.
Here’s how we typically conduct a trademark survey:
- Set Survey Goals: We work with you to clearly define what you aim to achieve, ensuring we collect relevant and meaningful data.
- Create Survey Method: We pick the best survey approach—online, phone, or in-person—and design questions to collect the needed information.
- Find Participants: We identify and recruit a representative group of consumers to participate, ensuring statistically significant data.
- Run the Survey: We conduct surveys by closely monitoring the process to maintain data integrity.
- Review Results: We analyze survey data and draw conclusions about your trademark’s strength, uniqueness, and potential for consumer confusion.
- Present Findings: We provide a detailed report on the survey method, results, and conclusions, which can support your trademark claims in legal cases or talks.
Conclusion
By teaming up with a respected trademark survey expert like Keegan & Donato Consulting, we can help you leverage your intellectual property effectively, guiding strategic choices for your San Francisco, CA, business’s long-term growth. For trademark infringement evaluations or survey assistance, contact Keegan & Donato Consulting today. We’re here to explore how our services can support your success and protect your brand assets.