When your intellectual property litigation in Philadelphia calls for a trademark survey expert, look no further than Keegan & Donato Consulting. We have the ability to collect real-world results that provide you with a foundation for presenting fact-based evidence to support your case strategy.

About Us

Keegan & Donato Consulting is a specialty research consultancy located in beautiful Rye, New York. We provide a comprehensive suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.

With more than 25 years of combined experience in the field, principals Mark Keegan and Tony Donato have developed surveys for and collaborated with firms that manage some of the largest trademark portfolios in the world, such as Giampolo Law Group in Philadelphia, Schepisi & McLaughlin, P.A. in New Jersey,  Hogan Lovells in Washington, DC, Arnold & Porter LLP in San Francisco, and Riemer & Braunstein LLP in Boston.

We specialize in a wide range of trademark and trade-dress analyses and surveys, including:

• Likelihood of Confusion
• Secondary Meaning
• Strength of Mark
• Acquired Distinctiveness
• Lanham Act Claims
• Survey Critiques and Rebuttals

Our research is focused on collecting empirical data from relevant consumers through methodologically-sound, scientific, industry-accepted principles of survey research.

With skillful analysis, Keegan & Donato will ensure the admissibility and persuasiveness of the survey results and help you develop a powerful case or rebuttal strategy. We would be pleased to advise you on the best approach for your particular trademark survey or provide you with an objective evaluation of survey research that already exists.

Cost of Trademark Surveys

Keegan & Donato Consulting’s consumer research studies are customized to meet the needs of each individual case. This often involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study and its overall cost.

Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed-rate or hourly basis based on your needs and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs prior to engagement.

Surveys designed by our firm have been admitted into evidence in federal and state courts and to the TTAB, the NAB, at arbitration, and other specialty venues, and Mr. Keegan and Mr. Donato have testified extensively at deposition and at trial.

The expert services of trademark survey companies like Keegan & Donato Consulting can have a significant impact on your client’s case in Philadelphia. No matter your budget or your needs, contact us today at (914) 967-9421 to take advantage of our extensive training, expertise, and data-gathering capabilities.