When you need a trademark survey expert for litigation in Newark, NJ, consider Keegan & Donato Consulting. We would be pleased to advise you on the best approach for your particular survey or provide you with an objective evaluation of survey research that already exists.
Keegan & Donato Consulting provides a complete suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.
As a specialty research consultancy, we are members of the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers, and offer other skills and tools that can help you strengthen your case.
Could a Survey Make a Difference in Your Case?
The Lanham Act (also known as the Trademark Act) is the federal statute that governs trademarks, service marks, and unfair competition. It is codified in 15 U.S. Code §1125 and sets out procedures for registering trademarks, regulates the use of trademarks in commercial activity, and sets out remedies that can be sought when a trademark is infringed.
The purpose of the Lanham Act is to protect the trademark owner from infringement and unfair competition and the consumer from false or misleading statements about the sources of particular goods or services. The Act establishes a federal cause of action for claims of trademark or trade dress infringement, dilution, false designation of origin, false advertising, and other issues.
The central element of trademark infringement is “likelihood of confusion.” When infringement is alleged, litigants often use consumer surveys to persuade the court that consumer confusion between trademarks exists (or does not exist).
Hiring qualified survey experts, such as Keegan & Donato Consulting, will affect whether the court deems your survey results admissible. We consider methodological design among the most important aspects of designing a consumer research study.
How We Can Help
We have assisted firms across the nation develop effective case strategies, including Debevoise & Plimpton LLP in New York City, Pashman Stein in New Jersey, Ropes & Gray LLP in Washington, DC, Blood Hurst & O’Reardon LLP in San Diego, and Giampolo Law Group in Philadelphia.
Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs and will work with you to design a survey that is both reliable and within your budget.
We are confident that trademark attorneys in Newark, NJ will find the litigation support and extensive knowledge of our trademark survey experts invaluable. Get in touch with Keegan & Donato Consulting today at (914) 967-9421 to find out more about our services.