As you assess trademark survey experts, explore how Keegan & Donato Consulting can help you bolster your case in Irvine, CA.

Keegan & Donato Consulting, a specialty research consultancy based in Rye, New York, is your trusted partner in designing and executing trademark surveys. With our principals, Mark Keegan and Tony Donato, boasting over 30 years of cumulative experience in consumer research, you can be confident in our expertise.

Types of Trademark Surveys

Trademark surveys gather information about how consumers think about brands and their marks. They can help show that consumers may be confused by a competitor’s use of a similar trademark and can be used as evidence in your case. Three common types of surveys are:

Likelihood of Confusion Survey: With a growing number of brands competing in the marketplace for share of mind, some confusion about the origin of goods or services being offered can be expected. A well-executed likelihood of confusion survey from Keegan & Donato Consulting can help you evaluate whether consumers are actually confused. This survey is the most commonly used in trademark infringement litigation.

Dilution Surveys:  Dilution of a mark occurs when an infringing party uses a famous mark to tarnish its reputation or dilute its strength by blurring its distinctiveness. We measure consumer recognition of a well-known trademark by asking respondents about their perceptions of the two marks.

Secondary Meaning Surveys: Secondary meaning occurs when consumers associate an otherwise descriptive mark with a single source, can be measured through a consumer research study, and may provide a strong indication that a mark is no longer descriptive and has become a distinctive identifier of a brand in the minds of consumers.

Rest assured, the reliability of our surveys is our top priority. By adhering meticulously to well-structured guidelines in the design, execution, and analysis of surveys, we enhance their precision and likelihood of being deemed admissible by courts.

Benefits of Conducting Surveys for Trademark Protection

Conducting consumer surveys for trademark protection is not just a process, it’s an investment in your brand’s future. Here are some of the key advantages:

1. Evidence for legal proceedings: Consumer survey data can provide critical evidence by demonstrating the likelihood of confusion or dilution caused by a potentially infringing trademark. Well-designed and reliable surveys from Keegan & Donato Consulting can strengthen your case against trademark infringers.
2. Insights for decision-making: The data collected from consumer-based surveys can provide valuable insights for making informed marketing and branding decisions. By understanding consumer perception, preferences, and behaviors, you can tailor your strategies to better connect with your target audience and stay ahead of the competition.
3. Early detection of infringement risks: Consumer surveys can help you proactively identify potential infringement risks before they escalate. By monitoring consumer perception and behavior, you can spot unauthorized trademark usage, brand confusion, or dilution early on and take appropriate actions to protect your trademark.
4. Building a solid brand: Consumer surveys can help you strengthen your brand by providing insights into how consumers perceive your trademark or brand. By addressing any areas of confusion or weakness, you can enhance your brand’s reputation, increase consumer trust, and differentiate yourself from competitors.

Overall, consumer surveys provide a valuable tool for protecting your trademark, gathering insights, and making data-driven decisions. By understanding consumer perception and behavior, you can proactively safeguard your brand’s reputation and maintain its value in the marketplace.

When you’re in the midst of IP litigation and need a trademark survey expert with strategic and analytical skills in Irvine, CA, Keegan & Donato Consulting is your trusted partner. We’re ready to assist you with our comprehensive trademark survey services. Call (914) 967-9421 to learn more about how we can help you strengthen your case.