Suppose you’re weighing survey evidence for a case in California’s Central Valley. If so, you’re probably asking who can step in as a trademark survey expert in Fresno, CA, and deliver courtroom-ready results. You need more than a “marketing poll.” In such a situation, you’ll need evidence that fits the facts, withstands scrutiny, and arrives on time.

What We Do And Why It Helps Your Case

At Keegan & Donato, we design and execute litigation-focused consumer surveys for trademark and false advertising matters. That includes studies on likelihood of confusion, secondary meaning/acquired distinctiveness, strength of mark, trade dress, genericness (Teflon format), and message takeaways for Lanham Act claims. Every survey instrument is built around your case. It looks at how consumers actually encounter the marks, who the real buyers are, and what the disputed products look like in the marketplace.

Methodology Courts Respect

Good surveys start with the right universe and a clean test-versus-control design. Questions are objective and non-leading. Stimuli are neutral and presented in a way that mirrors real shopping or usage.

The team at Keegan & Donato fields on modern platforms with randomization/rotation and skip logic, uses qualified panels, and applies tight quality controls and data cleaning. In the end, you’ll be happy to learn that you end up with a report that reads clearly and defends clearly, that will withstand the scrutiny of a deposition or Daubert hearing.

Fresno Matters, National Reach

Central Valley disputes often touch on agriculture, food and beverage, outdoor goods, ag-tech, and e-commerce. We’re comfortable recruiting those specific consumer groups and tailoring stimuli to brick-and-mortar, online, or hybrid buying contexts. While we support cases across the country, we know how to work smoothly with California counsel, local co-counsel, and fast-moving schedules.

Predictable Timelines And Budgets

Most litigation-grade surveys fall in a planning range of $40,000–$80,000, with around $60,000 being common. We scope projects up front and work on a fixed-fee basis with a clear schedule of costs, so you can align spend with discovery deadlines, expert reports, and mediation. No surprises, no creeping scope.

What You’ll Receive

From kickoff to testimony, we handle design, programming, sampling, fieldwork, QC, statistical analysis, and a defensible expert report.

Suppose the other side has already filed a study. In that case, we can prepare a rebuttal report that ties methodological flaws to the legal issues of wrong universe, weak controls, biased wording, demand effects, or shaky data hygiene, and explain, in plain English, how those choices impact the numbers.

How To Get Started

Bring your pleadings, exhibits, deadlines, and a quick brief on the relief you’ll seek. We’ll recommend a practical design that fits your timeline and your facts, then get to work.

If you need a Trademark Survey Expert – Fresno, CA, let’s talk about your case and map the fastest path to credible evidence. Contact Keegan & Donato online or call (914) 967-9421.