When choosing a trademark survey expert, discover how Keegan & Donato Consulting can bolster your case in Encino, CA.
With over 30 years of combined experience in proven survey methods, deep operational knowledge, and extensive industry expertise, Mark Keegan and Tony Donato lead the design, execution, analysis, and presentation of trademark litigation surveys for:
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Acquired Distinctiveness
- Lanham Act Claims
In addition to our survey design skills, we offer services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages, and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critique and rebuttal of studies and reports from opposing experts
- Advice on deposition and trial questioning of opposing experts
We’ve collaborated with top law firms nationwide, including Ropes & Gray LLP (Washington, DC), Notaro, Michalos & Zaccaria PC (New Jersey), SmithAmundsen LLC (Chicago), Blood Hurst & O’Reardon LLP (San Diego), and litigation surveys accepted as evidence in cases involving a wide range of products and services.
What Can a Trademark Survey Measure?
Surveys are key in measuring intellectual property issues and providing proof of infringement.
A frequent topic addressed by consumer survey research is the likelihood of confusion. A well-crafted survey can offer direct scientific evidence of how much consumers believe a link exists between the plaintiff’s and defendant’s marks, brands, or products.
Consumer research can measure secondary meaning when consumers link an otherwise descriptive mark with a single source. This may strongly indicate that a mark is no longer just descriptive but has become a distinct brand identifier for consumers.
Consumer survey research can assess acquired distinctiveness. When a mark becomes distinctive, it can serve as a trademark by connecting consumers’ minds with a specific source of goods and services. This typically results from extensive advertising and widespread commercial use.
Lanham Act Claims – Lanham Act issues are well-suited for consumer research testing. Strengthen your case with a well-designed survey by Keegan & Donato Consulting, which can provide real-world evidence of an alleged trademark infringement’s impact on consumers.
With sound consumer research studies and expert testimony from Keegan & Donato Consulting, you will meet the court’s standards for design, execution, and analysis and produce robust evidence for your case.
Why You Need a Qualified Expert?
Under Rule 702 of the Federal Rules of Evidence, experts must have specialized knowledge to help courts understand evidence. Expert testimony must be based on reliable facts and methods applied correctly to the case.
Choosing the right survey type requires expertise. At Keegan & Donato Consulting, we design surveys on a case-by-case basis, as each client’s situation is unique. We work closely with clients to grasp key case issues, maximizing the research evidence’s value for overall case strategy.
When you need skilled trademark survey experts for infringement litigation in Encino, CA, Keegan & Donato Consulting is here to help. Our strategic and analytical skills can boost your case. Reach out to us at (914) 967-9421 for more information on how we can assist with your trademark survey needs.