If you need an expert with strategic and analytical skills who can provide consumer survey evidence to strengthen your trademark infringement case in Dallas, Keegan & Donato Consulting offers the expertise and data-gathering capabilities you need.
About the Firm
Keegan & Donato Consulting, located in historic Rye, New York, is a specialty research consultancy that designs and executes consumer-based surveys for attorneys across the nation and their clients in the context of IP disputes.
Principals Mark Keegan and Tony Donato rely on more than 25 cumulative years of proven survey methodologies, deep operational insight, and vast industry experience, to provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation.
Value of Consumer Research Studies
Surveys are an invaluable tool for brands who want to gauge consumer perception of products or services; measure consumer understanding of contested marketing claims; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of IP litigation surveys, such as:
- Likelihood of Confusion
- Secondary Meaning
- Strength of Mark
- Acquired Distinctiveness
- Lanham Act Claims
Why Hire a Qualified Expert?
Rule 702 of the Federal Rules of Evidence requires experts to have scientific, technical, or other specialized knowledge that will help the court understand the evidence. The expert’s testimony must be based on sufficient facts or data obtained by reliable principles and methods that have been properly applied to the facts of the case.
Selecting the right type of survey for a case requires skill and experience. Keegan & Donato Consulting approaches survey design on a case-by-case basis in view of the fact that every case is unique. We work closely with clients to understand and appreciate the fundamental issues driving the case, and work to maximize the value of the research evidence to the overall case strategy.
As consulting experts, we can provide you with technical and strategic advice; help you analyze the economic, financial and/or technical complexities of your case; help you determine suitable deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report.
To satisfy judicial and adversarial scrutiny, we follow survey design, execution and presentation best practices. Our consumer research studies direct objective, non-leading questions to an appropriate universe of consumers. Procedures are in place to minimize potential biases in data collection, and services include a full analysis and reporting of survey data.
Our skillful, objective analysis will ensure the admissibility and persuasiveness of the results and help you develop a powerful case or rebuttal strategy.
Once you recognize the importance of a trademark survey and need an expert to support your case in Dallas, you will appreciate the extraordinary expertise of Keegan & Donato Consulting. Contact us at (914) 967-9421 to explore our capabilities.