The principals of Keegan & Donato Consulting are proud to offer more than 25 combined years of experience as trademark survey experts.
Keegan & Donato Consulting designs and executes methodologically sound consumer surveys and collaborates on a wide variety of marketing and complex commercial litigation issues, including consumer research, damages analysis, forensic economic analysis, and related areas.
How to Choose a Qualified Expert
There are several criteria to consider when selecting the most appropriate expert for your case, but experience is a very important factor. The expert should have the right balance of educational background and practical research experience, as well as experience in being deposed and testifying at trial.
Mark Keegan holds a law degree from Brooklyn Law School and is licensed to practice in Connecticut and New York. He has consulted for more than a decade on complex litigation issues including marketing, international business, and consumer studies for Lanham Act claims. He is an AMA Professional Certified Marketer (PCM) and has worked with top brands as a marketing strategist, helping to position them in the market and create innovative online advertising solutions.
Tony Donato holds a Master of Public Policy degree from Georgetown University. He has consulted in complex litigation matters involving intellectual property, consumer behavior, and marketing cases covering trademark, copyright, advertising, consumer surveys, business ethics, business damages, and other issues. He offers clients a strong analytical background and a wide range of experience in research, survey design & execution, strategy, data analysis and case management.
Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services and have been presented in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues.
Why Expert Advice is Valuable
Expert advice can be critical for a variety of reasons, such as in making the most of fact discovery, framing discovery requests, and identifying issues to investigate in depositions.
Primarily through survey evidence, an expert can help establish whether or not a descriptive mark has acquired secondary meaning; whether or not competing marks are likely to confuse consumers; whether or not a mark is famous; and whether or not one brand’s mark is likely to cause dilution to a competing mark.
Selecting the right type of survey for a case requires skill and experience. Keegan & Donato Consulting approaches survey design on a case-by-case basis in view of the fact that each case is unique. We work closely with clients to understand and appreciate the fundamental issues driving the case, and work to maximize the value of the research evidence to the overall case strategy.
When you need the services of a highly qualified trademark survey expert, consider Keegan & Donato Consulting. Our experience in survey design and execution, consumer research, analytical expertise, and the formulation of case strategies in complex litigation can help law firms and their clients prevail in IP litigation. Call us at (914) 967-9421.
Learn more about our services:
Likelihood of confusion
Strength of mark
Lanham Act claims