As you search for a trademark survey expert to assist you with litigation in Chicago or elsewhere in the country, it is important to choose one that will meet the courts’ standards for design, execution and analysis.
Keegan & Donato Consulting provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the TTAB, the NAD, and other specialty venues. We have been engaged by top IP litigation firms in Chicago, such as SmithAmundsen LLC, Reed Smith LLP, and Kirkland & Ellis LLP, as well as leading firms from coast to coast.
The firm designs, executes and analyzes consumer research studies that will withstand the rigors of litigation and prove likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, dilution, genericness, and other Lanham Act issues.
Principals Mark Keegan and Tony Donato offer plaintiffs and defendants more than 25 combined years of experience in consumer research studies in the context of IP disputes.
Mr. Keegan has consulted on a wide range of issues, from marketing and international business to consumer research for Lanham Act claims for more than 15 years. He is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Mr. Donato has a strong analytical background in marketing, intellectual property, trademark, copyright, best efforts, advertising, business damages, and business marketing ethics. He has a Master of Public Policy from Georgetown University and has consulted on complex litigation matters since 2004.
Trademark cases can be complex and are frequently decided based on the quality of the evidence presented. To satisfy the scrutiny of courts and opponents, surveys must be precisely written and follow accepted survey research standards.
Keegan & Donato Consulting surveys consist of objective, non-leading questions directed to an appropriate universe of consumers. Procedures are in place to minimize biases in data collection, and our services include a complete analysis and reporting of survey data.
Our capabilities include state-of-the art survey designs that are probative of the relevant issues in each case, the ability to target specific consumer populations with appropriate universe selection and sampling frames, and cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
Cost of Trademark Surveys
Keegan & Donato Consulting’s consumer research studies are custom-designed to meet the needs of each individual case. This often involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study, as well as its overall cost.
Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs, and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs prior to engagement.
When you need a trademark survey expert in Chicago, look for companies such as Keegan & Donato Consulting that have experience, training, and data-gathering expertise, and will collaborate with you to understand the fundamental issues of your case. Get in touch with us at (914) 967-9421 to learn more about our capabilities.