As a business owner or entrepreneur, you understand the importance of protecting your intellectual property. One crucial aspect of this is safeguarding your trademarks, which are the face of your brand and the foundation of your marketing efforts in Brooklyn, NY. Trademark survey experts like Keegan & Donato Consulting play a vital role in ensuring your trademark’s strength and validity, helping you maintain a competitive edge and prevent potential infringement.
Who We Are
Keegan & Donato Consulting, a firm with a proven track record, is a highly experienced company specializing in trademark litigation. As a research consultancy, we design and conduct consumer-based surveys for attorneys and their clients nationwide in intellectual property disputes. We can provide you with the confidence you need in your legal strategy. We have designed and critiqued hundreds of trademark surveys across various industries. Our expertise has been recognized in federal court, state court, the TTAB, the NAD, arbitration hearings, and other specialty venues.
The Importance of Safeguarding Intellectual Property
Your intellectual property, which includes your trademarks, patents, copyrights, and trade secrets, is the lifeblood of your business. It represents the unique ideas, innovations, and branding that set you apart from your competitors. Protecting this valuable asset is essential to maintaining your competitive edge, preventing unauthorized use, and preserving the integrity of your brand. By working with our team, you can ensure that your intellectual property is adequately protected.
Types of Trademark Surveys and Their Purposes
Trademark survey experts utilize a variety of survey types, each designed to address specific legal and business needs. Some of the most common types of trademark surveys include:
- Likelihood of Confusion Surveys: These surveys assess the potential for consumers to confuse your trademark with a competitor’s mark, which is a key factor in determining trademark infringement.
- Strength of Mark Surveys: These surveys measure the distinctiveness and recognition of your trademark, which can impact its eligibility for registration and protection.
- Secondary Meaning Surveys: These surveys evaluate whether a mark has acquired secondary meaning, meaning it is now associated with your brand in the minds of consumers.
- Dilution Surveys: These surveys evaluate the degree of similarity between two marks and measure a mark’s degree of recognition in consumers’ minds.
- Genericness Surveys: These surveys determine whether a trademark has become generic or a common term used to describe a product or service, which could result in the loss of trademark protection.
By leveraging the appropriate survey type, Keegan & Donato Consulting can provide you with the data and insights needed to make informed decisions about your intellectual property.
Conclusion
Don’t leave the protection of your valuable assets to chance – invest in the expertise of a trademark survey expert like Keegan & Donato Consulting and secure the future of your brand.
If you’re ready to take the next steps in protecting your intellectual property, get in touch with us today to learn how we can help you safeguard your brand and maintain a competitive edge in the market. Call now at (914) 967-9421 to schedule a consultation.