When you need a trademark survey expert to support an allegation of infringement or rebut the results of an adversary’s survey in Boston proceedings or elsewhere in the nation, consider the exceptional expertise of Keegan & Donato Consulting.
The firm, located in Rye, New York, has designed, executed, presented, and rebutted a vast number of surveys that have been admitted into evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other venues.
Keegan & Donato Consulting has worked with leading IP litigators such as Mintz, Levin, Cohn, Ferris, Glovsky & Popeo PC, Riemer & Braunstein LLP, Morgan, Lewis & Bockius LLP, and leading firms across the nation.
How to Choose a Survey Expert
Experts play different roles in different types of cases, so it’s important to consider your specific goals before starting a search.
To find an expert who is best suited for your case, a good first step is to decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition, or need an expert who is well-versed in a particular industry.
Next, look at each firm’s experience and review their credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them think about their work. Interview each potential candidate to find out if they fully understand the issues in your case.
Mark Keegan is a member of the New York and Connecticut Bar Associations who has a record of formulating complex case strategies on behalf of his clients and a history as a marketing strategist working with top brands. He is an AMA-designated Professional Certified Marketer.
Tony Donato, who holds a Master of Public Policy degree from Georgetown University, has an extensive background in research, marketing, intellectual property, and consumer behavior cases covering trademark, copyright, best efforts, advertising, business damages, consumer surveys, and business ethics.
Keegan & Donato Consulting employs both classic survey designs and develop innovative custom survey designs to suit our clients’ needs. Our industry-leading online survey software platform facilitates the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
Some of the industry best practices that we build into our survey designs include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
If you are located in Boston and require a trademark survey expert, take advantage of Keegan & Donato Consulting’s experience and capabilities by calling us today at (914) 967-9421. We will work within your budget to deliver the survey results you need.
Learn more about our services:
Likelihood of confusion
Strength of mark
Lanham Act claims