Trademark survey evidence is often invaluable; however, working with consultants that design and execute methodologically sound consumer research studies can make a difference in the success of your Philadelphia IP litigation.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of trademark litigation. Our state-of-the-art survey designs employ both classic survey designs and innovative custom survey designs to suit our clients’ needs.
Principals Mark Keegan and Tony Donato have more than 25 years of combined experience and education in consumer-based survey research and data analysis, and follow a solid methodological foundation in survey design, execution and presentation, including:
- appropriate universe selection and sampling frame
- inclusion of representative, qualified respondents
- rigorous and valid design that proves the relevant issues in the case
- procedures to minimize potential biases in data collection
- use of objective, unambiguous and non-leading questions
We work closely with our clients to understand the key issues driving their cases. This enables us to maximize the value of the consumer survey evidence to their overall case strategies.
The firm specializes in a wide range of trademark and trade-dress analyses and surveys, including:
- Likelihood of Confusion
- Secondary Meaning
- Strength of Mark
- Acquired Distinctiveness
- Lanham Act Claims
- Survey Critiques and Rebuttals
Keegan & Donato Consulting can provide you with technical and strategic advice; help you analyze the economic, financial and/or technical complexities of your case; help you determine suitable deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report.
The firm provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the TTAB, the NAD, and other specialty venues, and has been engaged by leading firms, such as Blank Rome LLP in Philadelphia, Morgan, Lewis & Bockius LLP in Boston, Arnold Porter LLP in San Francisco, and Debevoise & Plimpton LLP in New York City.
Cost of Trademark Surveys
Keegan & Donato Consulting’s consumer research studies are custom-designed to meet the needs of your unique case. This may involve targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study and its overall cost.
Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs, and will work with you to design a survey that is both reliable and within your budget.
As you evaluate trademark survey consultants to assist you with litigation in Philadelphia or elsewhere in the nation, consider Keegan & Donato Consulting. We can deliver persuasive survey evidence that will stand up to judicial scrutiny. Contact us at (914) 967-9421 to learn more about our successful track record.