When your trademark litigation requires reliable evidence and expert testimony, a prominent trademark survey company like Keegan & Donato Consulting can provide independent consumer-based survey research solutions to strengthen your case.
Keegan & Donato Consulting provides nationwide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), and other specialty venues.
We have been engaged by leading IP litigators across the country, such as Debevoise & Plimpton LLP in New York City, Schepisi & McLaughlin PA in New Jersey, Kirkland & Ellis LLP in Chicago and Washington, DC, and Cooley LLP in San Diego.
Keegan & Donato Consulting designs and executes methodologically sound consumer survey research studies and collaborates on a wide range of marketing and complex commercial litigation issues, including damages analysis, forensic economic analysis, and related areas.
Value of Consumer Research Studies in Litigation
Survey evidence can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. Whether you need a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly and within a wide range of budgets.
Consumer research studies are a common approach toward proving consumer perception, secondary meaning, strength of mark, acquired distinctiveness, and more. We have designed hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between.
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, dilution, false designation of origin, trade dress infringement, and a wide range of other issues.
A well-designed consumer research study can provide empirical evidence on the issue of whether an alleged trademark infringement is having an impact on consumers. The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence in support of their positions.
Hundreds of surveys designed and analyzed by our firm have been successfully admitted into evidence, and we have extensive testimony experience.
We also have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues. If you are confronted during litigation with a research study that may not have been designed or executed properly, Keegan & Donato Consulting can identify small and large methodological flaws and provide expert analysis for rebuttal in high-stakes IP disputes.
As you evaluate trademark survey companies to help support or contest an allegation of infringement, consider Keegan & Donato Consulting. We have proven skills that will maximize the value of consumer survey evidence in your overall case strategy. Get in touch today at (914) 967-9421.
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