As you evaluate trademark survey companies that serve West Palm Beach, FL, discover how Keegan & Donato Consulting can help you strengthen your case.
About the Firm
Keegan & Donato Consulting, located in historic Rye, New York, is a specialty research consultancy that designs and executes consumer-based surveys for attorneys across the nation and their clients in intellectual property disputes.
How We Can Help
Surveys are an irreplaceable tool for brands that want to assess consumer perception of their products or services; gauge the buying habits of a particular target market; test the market for a new brand name or logo; and more.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of trademark litigation surveys for:
- Likelihood of Confusion
- Strength of Mark
- Acquired Distinctiveness
- Secondary Meaning
- Lanham Act Claims
In addition to our design capabilities, we offer services in these and other areas:
- Data gathering and reporting
- Collaboration on complex commercial litigation issues
- Advice on deposition and/or trial questioning of opposing experts
- Marketing, damages, and forensic economic analysis
- Critique & rebuttal of opposing experts’ studies and reports
- Pilot studies and exploratory research
Keegan & Donato Consulting can identify flaws and weaknesses in a survey that may not be apparent to an untrained eye. These may help you refute the credibility of an opposing expert’s work.
Survey Methodology
Keegan & Donato Consulting approaches survey design and critique on a case-by-case basis. We work closely with clients to understand the key issues that drive their cases and maximize the value of consumer survey evidence to the overall case strategy.
We follow survey design, execution, and presentation best practices to satisfy judicial and adversarial scrutiny. Our surveys address non-leading questions to the appropriate consumer universe. We have procedures in place to minimize biases in data collection, and our services include a complete analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are the top providers of survey sample in the U.S. and are used by leading marketing research firms.
Should You Hire a Survey Expert?
Surveys are highly susceptible to criticism. You can expect the Courts to examine them for methodological flaws. Universe selection issues, interviewer bias, and suggestive wording may cause a judge to give a survey little weight or deem part or all of the results inadmissible.
For this reason, we highly recommend hiring qualified survey experts. Keegan & Donato Consulting’s methodologically sound consumer research studies and expert testimony will meet the Courts’ standards and serve as decisive evidence in your case.
Trademark survey companies like Keegan & Donato Consulting can provide the expertise you need to develop a powerful strategy for your trademark infringement case in Salt Lake City, UT. Call us at (914) 967-9421. We will work within your budget to deliver the assistance you need.