If you are looking for trademark survey companies to provide support for your IP litigation in Warren, MI, Keegan & Donato Consulting can help.
Keegan & Donato Consulting has developed surveys for plaintiffs and defendants across the nation. Our specialties include:
- Likelihood of Confusion Analysis & Surveys
- Strength of Mark Analysis & Surveys
- Secondary Meaning Analysis & Surveys
- Lanham Act Analysis & Surveys
- Trade Dress Analysis & Surveys
- Consumer Perception Analysis & Surveys
- Consumer Understanding Studies
- Marketing, damages and forensic economic analyses
- Expert Witness Testimony
- Critique of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
With 25-plus combined years of experience in conducting consumer research studies, as well as membership in the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), and ESOMAR, the leading global association for market, social and opinion researchers, principals Mark Keegan and Tony Donato have wide-ranging skills and tools that can help you strengthen your case.
Mr. Keegan is an AMA Professional Certified Marketer and has worked with top brands as a marketing strategist helping to position them in the market and create innovative online advertising solutions.
Flawed Surveys Can Damage Your Case
Consumer surveys can play an important role in proving likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, consumer perception and other issues, when other scientific evidence is simply not available.
Consumer research surveys are highly vulnerable to criticism, however, and courts are careful to scrutinize them for methodological flaws. Issues of sample selection, interviewer bias, or suggestive wording may cause a judge to give a survey little weight, or deem some or all of the results inadmissible.
For example, in Elliott v. Google, Inc., 45 F. Supp. 3d 1156 – Dist. Court, D. Arizona (2014), the plaintiff’s surveys were deemed inadmissible because the Court determined them to be unscientific and poorly constructed. The survey expert was also rejected as unqualified “to design a survey or to interpret survey results” [see 45 F.Supp.3d 1167-1170].
In Water Pik, Inc. v. Med-Systems, Inc., 726 F.3d 1142, 1144-50 (10th Cir. 2013), there is a lengthy discussion wherein the Court concluded that the defendant’s survey evidence “had too many methodological flaws to be of any probative value.”
Keegan & Donato Consulting can help you solve your biggest IP litigation and marketing research challenges with the actionable insight that can be gained from a consumer survey designed by highly qualified experts who can quickly deliver intelligence within a wide range of budgets.
As you evaluate trademark survey companies and their ability to support your case in Warren, MI, you will appreciate the extraordinary expertise of Keegan & Donato Consulting. Get in touch with us at (914) 967-9421 to explore our capabilities.