Trademark survey companies like Keegan & Donato Consulting provide attorneys and their clients with an exceptional combination of analytical and strategic skills related to using surveys in trademark litigation in Santa Ana, CA, and across the nation.

Our Solid Qualifications

Mark Keegan has spent more than a decade formulating case strategies in complex litigation. As a founding partner of Keegan & Donato Consulting, he has consulted on litigation issues, from marketing and international business to consumer research for Lanham Act claims. Mr. Keegan is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.

Tony Donato has consulted on complex litigation matters since 2004 and offers a background in intellectual property, marketing, and consumer behavior cases that involve trademark, copyright, advertising, consumer surveys, business damages, and business marketing ethics. He earned a Master of Public Policy from Georgetown University and has a strong analytical background.

How We Can Help

Surveys are one of the best tools for brands that want to assess consumer perception of their products or services; gauge the buying habits of a specific target market; test the market for a new brand name or logo; and more.

Keegan & Donato Consulting designs, executes, analyzes, and presents the results of trademark litigation surveys for:

• Likelihood of Confusion
• Strength of Mark
• Acquired Distinctiveness
• Secondary Meaning
• Lanham Act Claims

In addition to our design capabilities, we offer services in these and other areas:

• Data gathering and reporting
• Deposition and/or trial questioning advice
• Expert witness testimony
• Critique & rebuttal of opposing experts’ studies and reports
• Collaboration on complex commercial litigation issues
• Marketing, damages, and forensic economic analysis
• Pilot studies and exploratory research

Keegan & Donato Consulting can identify flaws and weaknesses in a survey that may not be apparent to an untrained eye. These may help you refute the credibility of an opposing expert’s work.

Rebuttals & Critiques

With unparalleled knowledge of the science and methodology behind consumer research surveys, Keegan & Donato Consulting also can identify flaws and weaknesses in a research study that may not be apparent to an untrained eye but may help you refute the credibility of an expert’s work.

When you are confronted during litigation with a research study that you don’t believe was designed or executed correctly, we can identify small and large methodological flaws and provide expert analysis for rebuttal.

As you look for trademark survey companies to help in your Santa Ana, CA litigation, consider Keegan & Donato Consulting. Contact us at (914) 967-9421 to find out more about our services.