Do you need a consumer survey, marketing analysis, intellectual property damages analysis, or forensic economic analysis to bolster your IP litigation in San Diego? Hiring leading trademark survey companies like Keegan & Donato Consulting with unparalleled expertise in consumer research is crucial.
Keegan & Donato Consulting provides nationwide trademark litigation services in these and other areas:
- State-of-the-art survey design and execution
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critique of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
We have been engaged by leading IP litigators across the United States, such as Blood Hurst & O’Reardon LLP in San Diego, Reed Smith LLP in Chicago, Mintz, Levin, Cohn, Ferris, Glovsky & Popeo P.C. in Boston, and Kaye Scholer LLP in Los Angeles, Philadelphia and New York City.
Consumer Research Experience
The principals of Keegan & Donato Consulting – Mark Keegan and Anthony Donato – offer a combined 25 years of expertise in designing, executing and critiquing consumer research studies in the context of litigation. Together they are able to deliver a rare combination of strategic and analytical skills.
Mr. Keegan offers clients a breadth of experience in formulating case strategies in complex litigation and as a marketing strategist working with top brands. He is a member of the New York and Connecticut Bar Associations.
Mr. Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, business damages, consumer surveys, and business marketing ethics.
The firm is a member of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
Courts have excluded flawed consumer research studies from evidence, in part or in their entirety. Our surveys will provide persuasive evidence of consumer perceptions of the products and brands at issue and will stand up to judicial scrutiny.
Our survey expertise combined with our analytical skills and extensive knowledge of intellectual property issues, allow us to quickly understand the dynamics of client companies and markets. Our consumer research studies will meet the courts’ standards for design, execution and analysis.
Some of the industry best practices that we build into our survey designs include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Procedures to minimize potential biases in data collection;
- Use of objective, unambiguous, non-leading questions;
- Procedures to limit guessing among respondents; and
- Full analysis and reporting of survey data.
Keegan & Donato Consulting has completed hundreds of methodologically sound consumer research surveys that have been admitted into evidence in state and federal courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB). We also have extensive testimony experience.
When you need a trademark survey company that can design and execute reliable consumer research studies to bolster your San Diego case strategy or to critique an adversary’s evidence, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our extensive knowledge and experience.