When you need a powerful strategy for your trademark litigation in Sacramento, CA, consider Keegan & Donato Consulting. We employ classic survey designs and develop innovative custom survey designs to suit each client’s needs.
Keegan & Donato Consulting, a specialty research consultancy, is located in beautiful Rye, New York. We provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues.
With a combined 25-plus years of experience in conducting consumer research studies, in addition to membership in the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), and ESOMAR, the leading global association for market, social and opinion researchers, principals Mark Keegan and Tony Donato have wide-ranging skills and tools that can help you strengthen your case.
Our vast experience includes conducting consumer surveys to test a wide variety of Lanham Act claims, such as likelihood of confusion, strength of mark, secondary meaning, acquired distinctiveness, and trade dress, as well as false and deceptive advertising, consumer perception, and expert witness testimony on consumer survey, marketing and economic issues.
Why Choose a Survey Expert?
The Lanham Act does not require consumer surveys to be introduced in disputes, but they can serve as persuasive evidence of whether an advertisement or trademark has caused consumers to be confused or misled.
Surveys, however, must be well-designed and scientifically sound or the court may give them little weight or partially or completely exclude them.
In First Data Merchant Services Corp. v. SecurityMetrics, Inc., No. RDB–12–2568, 2014 WL 6871581 (D. Md. Dec. 3, 2014), for example, the report, opinions and testimony of the defendant’s survey expert were excluded by the Court from the false advertising portion of the case as a result of the expert’s failure to use a control to test for consumer confusion (a “significant flaw”), and “several other troubling aspects” of its methodology.
Because every case is unique, Keegan & Donato Consulting works with each client to understand the fundamental issues of their cases in order to maximize the value of the survey evidence to the overall case strategy.
We would be pleased to advise you on the best approach to your consumer survey, help you collect feedback and gain important insight from your target markets when you have a new product concept or are launching a new product, or provide you with an objective evaluation of an opposing expert’s survey research.
Most of our consumer surveys cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs and will work with you to design a survey that is both reliable and within your budget.
If you are looking for skilled trademark survey companies to provide support for your litigation in Sacramento, CA, consider Keegan & Donato Consulting. Get in touch with us today at (914) 967-9421 to learn more about our approach and our affordable services.