When faced with IP litigation in Portland, trademark survey companies, such as Keegan & Donato Consulting, can help you strengthen your case with independent consumer-based survey research solutions.
Keegan & Donato Consulting has consulted with leading IP litigation firms throughout the U.S., such as LeClairRyan in Los Angeles, SmithAmundsen LLC in Chicago, Debevoise & Plimpton LLP in New York City, and Ropes & Gray LLP in Washington, DC.
We have designed, executed, and critiqued a vast number of surveys that have been admitted into evidence in federal and state courts, before arbitration panels, the TTAB, the NAD, and other venues.
What We Do for Our Valued Clients
- Design, execute and present results of:
- Critique and rebuttal of trademark and marketing surveys;
- Damages and forensic economic analyses;
- Expert witness testimony on consumer survey, marketing and economic issues.
Surveys are subject to intense scrutiny from courts and opposing experts. For this reason, they must be conducted to certain standards. Our surveys consist of objective, non-leading questions directed to an appropriate universe of consumers. Procedures are in place to minimize biases in data collection, and services include a complete analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of state-of-the-art survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
Critique & Rebuttal
You may be confronted during litigation with a research study which, on its face, appears persuasive and well-executed. Research studies, however, often have limitations that are not readily apparent. Keegan & Donato Consulting can provide guidance about possible flaws in the survey evidence you face in your case.
With an unparalleled knowledge of the science and methodology behind consumer research surveys, we have the ability to identify weaknesses in a study that may not be obvious to an untrained eye, but may help you refute the credibility of an opposing expert’s work.
In addition to survey rebuttal, we are often enlisted for advice on how to approach an opposing expert’s deposition. We can counsel you on specific survey-related issues to address with the expert and on areas of questioning about survey research in general.
Whether you are in Portland or another area of the U.S., seek out trademark survey companies like Keegan & Donato Consulting with extensive knowledge in survey methodologies to ensure valid and reliable results. Call us today at (914) 967-9421 to learn how we can help.