Companies such as Keegan & Donato Consulting are experts in the design, implementation, interpretation, critique and testimony related to trademark surveys for clients in New Jersey and across the nation.
Relying on a combined 25 years of proven survey methodologies, deep operational insight and vast industry experience, principals Mark Keegan and Anthony Donato provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues.
We are members of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
Keegan & Donato Consulting has been engaged by leading IP litigators in New Jersey, including Schepisi & McLaughlin PA, Kantrowitz, Goldhamer & Graifman, PC, Pashman Stein, Notaro, Michalos & Zaccaria PC, and Betancourt, Van Hemmen, Greco & Kenyon LLC.
Properly executed surveys can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. They are a common approach toward proving likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, and more, and can provide empirical evidence on the issue of whether an alleged trademark infringement is having an impact on consumers.
Keegan & Donato Consulting has designed hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between. The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence to support their case strategies.
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including dilution, false designation of origin, trade dress infringement, and a wide range of other issues.
We also have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues. If you are confronted during litigation with a research study that may not have been designed or executed properly, we can identify methodological flaws and provide expert analysis for rebuttal in high-stakes IP disputes.
Keegan & Donato Consulting also designs and executes consumer research studies for brands who want to gauge consumer perception of products or services; assess the buying habits of their target market; test the marketplace for a new brand name, logo or idea; and other key marketing issues.
A recent market research study was conducted to gauge both consumer awareness and consumer perception of a client’s brand. The client organizes and promotes social painting events that are primarily targeted to female audiences and wanted to see how its brand compared to competitors.
Qualified respondents were screened to ensure that they were females of U.S. legal drinking age (21 or older) and had recently attended a social painting event or were likely to do so in the near future. The sampling was also restricted to the geographic markets in which the client operates. Respondents were randomly assigned to two groups – a consumer awareness module and a consumer perception module.
The empirical evidence we collected showed that the client is the most recognized social painting brand in its geographic area, that the brand is perceived as “more fun” than its competitors, and that the company’s marketing efforts have been effective.
If you are located in New Jersey and are interested in a trademark survey or marketing research survey, take advantage of Keegan & Donato Consulting’s vast experience and exceptional capabilities by calling us today at (914) 967-9421.