Trademark survey companies, such as Keegan & Donato Consulting, can help IP litigators in Missouri establish how consumers view their clients’ trademarks and the products and services with which those marks are associated.
With 30+ years of combined experience, Mark Keegan and Tony Donato have an extensive background in the design, execution, and critique of consumer research studies in the context of trademark litigation.
Keegan & Donato Consulting can deliver intelligence quickly and within a wide range of budgets. We work on a fixed rate or hourly basis depending on the needs of each client, and will help you design a survey that is both reliable and within your budget.
Because the circumstances of each case are unique, we will work closely with you to understand the key issues driving your case. This enables us to maximize the value of the survey evidence to your overall case strategy. Our state-of-the art survey designs employ both classic survey designs and innovative custom survey designs to suit clients’ needs.
Find the Right Survey Expert
Advice from a survey expert can help you make the most of fact discovery, frame discovery requests, and identify issues to investigate in depositions.
A knowledgeable expert can help determine whether or not competing marks are likely to confuse consumers; whether or not a descriptive mark has acquired secondary meaning; whether or not a mark is famous; and whether or not one brand’s mark is likely to cause dilution to a competing mark.
In addition to collecting survey data, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and help you quantify damages.
Experts play different roles in different types of cases, however, so consider your specific goals before beginning your search. A good first step toward finding the most suitable expert is to decide if you are looking for a specific methodological approach, such as an economic analysis to assess damages or a marketing assessment of a brand’s competition.
Next, look at each firm’s experience and review their credentials. Ask about cases in which they have offered expert testimony to find out if there were any similarities to your case and whether any part of their testimony was excluded. Interview each potential candidate to find out if they fully understand the issues in your case.
As you evaluate trademark survey companies to bolster your litigation in Missouri, Keegan & Donato Consulting would be pleased to advise you on the best approach for your particular survey or provide you with an objective evaluation of existing survey research. Get in touch with the experts at Keegan & Donato Consulting at (914) 967-9421 to discuss your needs.