As you evaluate trademark survey companies to bolster your Minneapolis intellectual property case, consider a prominent firm such as Keegan & Donato Consulting. We can deliver persuasive survey evidence which will stand up to judicial scrutiny.
Keegan & Donato Consulting is a specialty research consultancy that designs and executes consumer-based surveys for attorneys and their clients in the context of intellectual property disputes. Principals Mark Keegan and Tony Donato have more than 25 years of cumulative experience in the field of consumer research.
We have completed hundreds of consumer research studies that have been admitted into evidence in state and federal courts, at arbitration, the TTAB, the NAD, and other venues. We also have extensive testimony experience.
Keegan & Donato Consulting provides nationwide services in these and other areas:
- State-of-the-art survey design and execution
- Full-service data gathering and reporting
- Pilot studies and exploratory research
- Damages analysis and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Critique and rebuttal of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
Keegan & Donato Consulting approaches survey design and critique on a case-by-case basis. We work closely with our clients to understand the key issues driving their case, and work to maximize the value of consumer survey evidence to the overall case strategy.
To satisfy judicial and adversarial scrutiny, we follow survey design, execution and presentation best practices. Our consumer research studies direct objective, non-leading questions to an appropriate universe of consumers. Procedures are in place to minimize potential biases in data collection, and services include a full analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are top providers of survey sample in the U.S. and are used by leading marketing research firms.
Cost of Trademark Surveys
Keegan & Donato Consulting’s consumer research studies are custom-designed to meet the needs of your unique case. This may involve targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study and its overall cost.
Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs, and will work with you to design a survey that is both reliable and within your budget.
If you are interested in trademark survey companies to support your Minneapolis litigation or help you contest an allegation of infringement, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our expertise in consumer psychology and consumer research.